Berry Area

Organized by

Platinum sponsors

The success of the Berry Area at Macfrut 2025 confirmed the importance of an event for the entire berry chain, where breeders, nurserymen, producers and wholesale and retail trade operators met.

A rich program of events and meetings took place in Hall B2, where an international audience of exhibitors, visitors, experts, researchers and analysts had the opportunity to discuss the opportunities and future challenges of the department's fastest growing category.

Thanks to more than 40 events, the Berry Shop curated by Italian Berry, a hall enlivened by numerous exhibitors' stands and sponsors' activities, for three days the Berry Area became the hub of the berries industry.

A success that Italian Berry helped to bring about, but which has developed and will continue to grow thanks to the numerous and enthusiastic participation of exhibitors and trade visitors.

Italian Berry Magazine - Special edition Berry Area at Macfrut 2025

Exclusive Berry Area events and news

Berry cultivation in Italy between consolidation and new challenges

Cultivated areas show a remarkable 20% growth when compared to 2019, reaching just over 2,500 hectares in total.

Italy’s blueberry growth: insights from Macfrut 2025

Explore Italy’s blueberry market growth with key data from Macfrut 2025: production, exports, domestic demand, and a focus on Piedmont, Sicily, and Calabria.

Designing a blueberry planting correctly: mistakes to avoid according to Marco Butera

According to Butera, it is essential to start with a strategic analysis: understanding the future quality standards, evaluating market trends, competitors.