Piedmont Berry 2026: new varieties, new opportunities

The Italian region of Piedmont confirms its role as the beating heart of Italian berry production, looking ahead with vision and research.

New varieties of blueberry, raspberry, blackberry, and strawberry ensure field resilience, market competitiveness, and business sustainability for agricultural enterprises.

Piemonte Berry 2026 is the event that showcases the most important varietal breeding programmes to the supply chain, offering growers the opportunity to discover, directly from the breeders, the performance and potential of the cultivars of tomorrow.

Discover and download the programme