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Breeding 

01 Apr 2024

The green breeding revolution that has increased strawberry yields by +2755% in six decades
The US university UC Davis, one of the spearheads of strawberry research, recently published a study on the staggering progress made in strawberry cultivation. Over the past six decades, yields have increased by an incredible 2.755%.

Health 

31 Mar 2024

Cranberries improve runners' performance thanks to an improved rate of muscle reoxygenation
A recent study highlights the benefits of an antioxidant-rich fruit, even for runners or aerobic exercisers. The fruit in question is the cranberry, known for its health benefits due to its richness in polyphenols, powerful antioxidants that fight stress.

Production 

29 Mar 2024

Spanish Asturian blueberries in search of a new positioning for variety, timing and quality
The report 'New Challenges for Blueberry Expansion in Asturias' analyses four challenges: re-evaluation of harvest dates; varietal replacement; climate risk control and quality improvement; minimising the unproductive period and maximising productivity.

Production 

28 Mar 2024

Dormancy in caneberries (raspberries and blackberries) and blueberries: definition, process and models to calculate chilling hours
Berry plants need to overwinter, accumulate cold and get out of dormancy to get enough development and production for its variety and site of production. To control this process, several models for calculating chilling hours have been proposed.

Retail 

27 Mar 2024

Under € 22/kg there are only discount stores in Modena this week
The survey took place on 26/03/2024 in the urban area of Modena (Italy) and involved 16 shops of 16 brands belonging to 12 large-scale distribution groups. The price scales are remarkable, with blueberries ranging from € 14.00/kg (Dpiù) to € 26.00/kg (Sigma).

Events 

27 Mar 2024

A technical event on berries at Fruttinfiore in Lagnasco (Italy)
As part of Fruttinfiore, the traditional spring event held in Lagnasco (Cuneo), on Saturday 6 April from 11 a.m. to 1 p.m. the conference 'Innovations in blueberry cultivation and harvesting' is scheduled with a technical programme featuring speakers on various topics.

Interviews 

25 Mar 2024

Exclusive interview to Sant'Orsola: growing trend in Italy also thanks to the interest of consumers in Central and Southern Italy
Nicola Leonardi, responsabile commerciale della cooperativa Sant’Orsola, in occasione di un'ampia intervista a Myfruit ha commentato in esclusiva per Italian Berry l'andamento dei consumi di piccoli frutti in Italia come analizzato dall'Osservatorio Semestrale Italian Berry Gfk.

Import 

Markets 

25 Mar 2024

In Poland, blueberry imports are about to exceed exports
Poland, a major global exporter of fresh blueberries, has emerged as one of the fastest growing markets for this fruit. By the end of 2023, Poland had risen to the top eight of the world's largest blueberry importers.

Events 

22 Mar 2024

Drivers of global development at Nova Siri Genetics conference
What are the drivers for the development of the berries sector? This was the topic of the report presented by Thomas Drahorad at the conference organised by Nova Siri Genetics on 21 March 2024. The report is available for download for readers of Italian Berry.

Retail 

21 Mar 2024

Strawberry Retail Monitor in Bologna showing 24 brands on the shelves and prices from 3 to 11 Euro/kg
During the most recent survey of the Strawberry Retail Monitor, carried out by Italian Berry in 7 large-scale retail outlets in Bologna on 19/3/2023, Origin is almost exclusively Italian, with only 2 packages from Spain out of 31 sampled; the 500 g format prevails.