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Marketing 

19 May 2025

Devoted to Delicious™: Driscoll’s berries take over Berlin
Driscoll’s Devoted to Delicious™ lands in Berlin with 835 billboards, berry bikes, in-store events and social activations to win over German consumers.

Brand 

17 May 2025

I Frutti di Gil and the new strategies between 'snackability' and large volumes
Molari: 'Packaging is a strategic element for us, a tool for enhancing the product and responding to consumer needs'

Markets 

16 May 2025

Growing presence of Italian raspberries in Italian wholesale markets
The presence of Italian raspberries in the fruit and vegetable markets is growing. On blueberries origins vary between Spain and Morocco and the last Sicily.

Production 

16 May 2025

Organic blueberries in California: Gill’s bold approach
In California, Paul Gill grows 350 acres of organic blueberries with zero fungicides, using sunlight and biological inputs in a data-driven, sustainable farming model.

Consumption 

15 May 2025

The success of berries in Italy: when the consumer drives change
At Macfrut 2025, Thomas Drahorad's talk at the Berry Area offered a detailed snapshot of the evolution of berry consumption in Italy.

Production 

15 May 2025

British Berry Growers raises the alarm: '£624m industry but support needed'
A 95-page report highlights the uncertain economic outlook for British berries and calls for support from government and the retail sector.

Markets 

15 May 2025

Belgium: BelOrta-Hoogstraten agreement on quality
BelOrta and Hoogstraten combine Belgian blueberries to strengthen distribution, quality and visibility of the local product in national channels.

Prices 

15 May 2025

Berries and retail stores Genoa: good quality and competitive prices
Official launch of the European area offer. Blueberries top assortment, average prices and variations per fruit.

Consumption 

14 May 2025

Defending the strawberry: data, context and responsibility in chemical residue communication
Every year, with the arrival of spring, the strawberry makes a comeback in the fruit and vegetable department and in the media. For better or for worse.

Markets 

14 May 2025

Cuna de Platero: Italy as strategic market for berries
From Spain to Italy, Cuna de Platero focuses on retail stores and premium berries: Cupla, the blueberry variety that raises quality and margins.