Italian Berry

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Brand 

24 Mar 2025

Fragola Matera® fears no competition, Nicodemo: We have staked everything on quality
Matera® strawberry plants are growing, from 7 million last year to 8 million in 2025. 70% of distribution is through the large-scale retail trade.

Events 

22 Mar 2025

The success of Fruitnet Berry Congress 2025 confirms the potential of the category
According to the more than 200 participants at the Fruitnet Berry Congress, the berries sector has ample room for growth, but more effective marketing is needed.

Production 

21 Mar 2025

Sustainable berry growing techniques: new protocols at Macfrut 2025
At Macfrut 2025, Michele Ghezzi will present an innovative approach to the organic and integrated cultivation of small fruits in the Berry Area programme.

City 

20 Mar 2025

Shortage of raspberries and currants in Milan (Italy) retail stores
In the Milan (Italy) retail trade, berries confirm the situation observed in other markets in recent weeks. Quality standards are fair.

Retail 

20 Mar 2025

At Macfrut the price-quality ranking of the berry range of Italian supermarkets
An analysis of the price/quality positioning of the berry range in the Italian retail will be part of the event programme of the Berry Area at Macfrut 2025.

Prices 

20 Mar 2025

Global blueberry price index down -1,6% in week 12/2025
The Global Blueberry Price Index of the Italian Berry basket recorded on 18/03/2025 decreased by 1.6 per cent compared to the previous week.

Brand 

19 Mar 2025

2025 reveals the full potential of NSG's Rossetta® strawberry
Rossetta® aims to consolidate its diffusion and will be the protagonist, together with NSG, of the Berry Area at Macfrut 2025 (6-8 May).

Prices 

19 Mar 2025

Blueberries and currants push up online listings for the week 12/2025
The overall index for berries shows an increase of 3.6 per cent, with all references in the category with rising prices.

Production 

18 Mar 2025

Bamaplast showcases the new 'MOREberry' pot at Macfrut
Bamaplast launches 'MOREberry' pot for berries at Macfrut: drainage, ventilation and sustainability at the heart of innovation

Marketing 

17 Mar 2025

Blueberry flavoured limited edition of Kinder Fetta al Latte until July 2025
Ferrero's new product will be the first in a series of limited fruit flavoured editions arriving in large retail refrigerated counters from March 2025.