On 27 January 2027, the Third European & Emerging Countries Conference on Blueberry Cultivation will be held at the Air Hotel Linate in Milan. Organised by Agroconsulenze.com, the event will focus on the technical, commercial and international development of the sector.
The event aims to bring together the various stakeholders in the blueberry supply chain: growers, agronomists, consultants, investors, buyers, importers and companies developing technologies and solutions for professional production.
The sector is undergoing a period of major transformation. New production regions are entering the international market, while cultivation techniques are evolving rapidly thanks to new genetics, container and substrate cultivation, precision irrigation and fertigation, protection systems and digital technologies.
In this scenario, competitiveness depends not only on the ability to produce, but also on the ability to achieve quality, productivity and profitability, while simultaneously taking market requirements into account.
Sebastian Ochoa: the factors that determine the success of a blueberry plantation
One of the conference’s main sessions will be led by Sebastian Ochoa, an international expert in blueberry cultivation.
His presentation will focus on the key factors for successfully establishing and managing a modern blueberry plantation, adopting an approach that views production as an integrated system.
Varietal selection, climate, plant management, nutrition, irrigation, substrates, technologies, and production and commercial objectives must all be assessed together in order to develop a truly efficient project.
This content will be particularly valuable not only for existing blueberry growers, but also for farmers considering a new plantation, entrepreneurs and investors interested in entering the sector.
Market focus: what are consumers really looking for?
Production must necessarily respond to the market.
For this reason, the conference will feature a Flash Session with buyers and importers, focusing on consumer requirements and the characteristics that currently determine the commercial value of blueberries.
Organoleptic quality, size, firmness, shelf life, continuity of supply, packaging and the ability to meet the requirements of the retail sector will be among the topics discussed.
The aim is to create a direct link between those who produce and those who buy, helping agricultural operators understand how market requirements can influence the decisions made as early as the plantation design and management stages.
Emerging countries: focus on Egypt
The global geography of blueberry production is changing.
During the conference, Sergio Panini of Agroconsulenze.com will present a focus on emerging countries, with particular attention to Egypt, a market that is rapidly developing its production and could play an increasingly important role in the sector’s international balance.
The entry of new production regions brings new opportunities, but also new competitors, different commercial windows and potential changes in international product flows.
Understanding these developments therefore means seeking to anticipate the evolution of the market and the consequences it may have for European growers.
The blueberry conference to be held in Cairo on 29 April 2027 will also be presented. An unmissable event.
Thomas Drahorad will moderate the conference
The sessions will be moderated by Thomas Drahorad, Director of Italian Berry, who has extensive experience in the international fruit and vegetable trade and the berry sector.
His experience in the berry business will help connect the technical aspects of production with commercial and market considerations, encouraging discussion between speakers and participants.
An event also designed to build relationships
The conference will not simply be a day of technical content.
Considerable space will be dedicated to networking, with opportunities to meet professionals and companies from different segments of the supply chain.
Participants will include:
- growers and agricultural businesses;
- agronomists and consultants;
- buyers and importers;
- investors and entrepreneurs;
- breeders and nurseries;
- suppliers of substrates, fertilisers and biostimulants;
- irrigation and fertigation companies;
- manufacturers of greenhouses and protection systems;
- mechanisation and automation companies;
- suppliers of harvesting, sorting, packaging and post-harvest technologies.
The idea is to encourage meetings between stakeholders operating at different points in the supply chain, creating the conditions for new collaborations, commercial partnerships and investment opportunities.
Exhibition area dedicated to innovation
During the day, there will also be an exhibition area where specialised companies can present technologies, products and services for modern blueberry cultivation.
For growers, it will be an opportunity to discover new technical solutions first-hand and engage directly with suppliers.
For technology companies, meanwhile, it will provide an opportunity to connect with a professional audience of growers, consultants, agronomists, investors and commercial operators.
Milan as an international meeting point
The aim of the Third Conference is to create an event where knowledge, innovation, the market and relationships can come together.
The future of blueberry cultivation will require an increasingly integrated vision: choosing a good variety or achieving high yields will not be enough. It will also be necessary to design efficient plantations, use technologies correctly, control costs and, above all, understand where the market is heading.
Milan, on 27 January 2027, will therefore provide an opportunity to look at the future of the blueberry supply chain through the eyes of those who produce, those who buy and those who develop the technologies transforming the sector.
Third European & Emerging Countries Conference on Blueberry Cultivation
27 January 2027 – Air Hotel Linate, Milan
Information and bookings
Agroconsulenze.com
Before Milan, two events in La Spezia
The last few places are still available for the Blueberry Cultivation Course, to be held in La Spezia on 1–2 October 2026 and led by Marco Butera, an international blueberry expert.
On the evening of 1 October, also in La Spezia, another must-attend event for the blueberry supply chain will take place: the International Networking Dinner, reserved for growers, agronomists, consultants, packers, breeders, buyers, suppliers of technical inputs and companies offering innovative solutions.
An opportunity to build new relationships, meet Italian and international industry professionals, and stay up to date on developments in the blueberry sector in Italy and worldwide.
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