Italian Berry

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Breeding 

23 Jun 2026

Mattivi Breeding’s Karima® awarded Gold at Excellent Taste Awards 2026
The Italian Karima® strawberry by Mattivi Breeding awarded Gold for juiciness, freshness and flavour profile.

Varieties 

23 Jun 2026

Blueberry technical meeting at Agrion in Boves on field varieties
Agrion hosts a technical blueberry meeting in Boves with field visits to ripening varieties.

Production 

22 Jun 2026

Summer growth in plastic greenhouses: remove the limiting factor first
In summer, a plastic greenhouse becomes a climate machine. The grower's job is to identify the bottleneck and remove it before the plant loses productive hours.

Marketing 

22 Jun 2026

Berries and wellness: new opportunities in retail from YouGov Italian consumer trends
Health, convenience and pleasure are reshaping grocery choices, opening new growth opportunities for berries on the Italian market.

Health 

20 Jun 2026

Berries, health and sustainability: European research improves quality and benefits
European research improves the quality, benefits and sustainability of berries, with resilient varieties, healthy snacks and eco-friendly packaging for daily health.

Markets 

19 Jun 2026

Mario Steta at the 11th International Berry Congress: the 9 global trends and challenges facing the blueberry industry
At the 11th International Berry Congress, Mario Steta shared the IBO’s estimates on the trend in global blueberry production.

Varieties 

19 Jun 2026

Battistini Vivai 2026 Open Day: all the new blueberry and raspberry varieties
New varieties of blueberry and raspberry are the focus of research at Battistini Vivai, combining fruit quality with climate resilience.

Events 

19 Jun 2026

Moncrivello promotes blueberries through territory, supply chain and local market
From 18 to 21 June, Moncrivello’s Blueberry Festival promotes local production, territory and supply chain value.

Production 

18 Jun 2026

Blueberry harvest: how to preserve quality and shelf life
Blueberry harvesting is a multi-stage process, not just a simple manual task: quality is determined by the harvesting, field management and cooling stages.

Prices 

18 Jun 2026

Berries in Trento: Italian origin dominates retail shelves as prices rise and quality holds
In Trento, berries are mostly Italian: blueberries, raspberries, blackberries and currants show good quality, small packs, rising prices and a strong presence of local brands.