Freshuelva has appointed José Antonio Martín, representative of Agromartín S.L., as the new president of the association representing producers and companies in Huelva’s berry sector.
Martín succeeds Francisco José Gómez, who led Freshuelva for the past four years. The appointment marks the beginning of a new chapter for one of the leading representative organisations in Spain’s berry industry.
The new Executive Committee
Alongside the appointment of the new president, the composition of Freshuelva’s Executive Committee has also been announced.
Enrique Molina, representative of Fresón de Palos, has been appointed first vice-president, while Rocío Alba of Frutas El Pinar SCA has been named second vice-president.
José Antonio Martín (left) and outgoing president Francisco José Gómez (right)
Francisco José Barroso, representative of Fran y Lolo S.L., has been confirmed as treasurer.
The new leadership team is therefore composed as follows:
- President: José Antonio Martín, Agromartín S.L.
- First vice-president: Enrique Molina, Fresón de Palos
- Second vice-president: Rocío Alba, Frutas El Pinar SCA
- Treasurer: Francisco José Barroso, Fran y Lolo S.L.
The handover from Francisco José Gómez
In announcing the appointments, Freshuelva thanked Francisco José Gómez for his dedication and work during his four years as president.
According to the association, his term in office helped to strengthen unity within the sector, establish the Congreso Internacional de Frutos Rojos as a leading international event and reinforce Freshuelva’s role as the voice of companies and producers in their relations with public institutions.
Over the years, the congress held annually in Huelva has become one of the main meeting points for the international berry supply chain, attracting industry professionals, companies, technical experts and institutional representatives from several countries.
Continuity and representation at the heart of the new term
José Antonio Martín takes over the presidency with the stated aim of continuing the collective work carried out by the association and defending the interests of producers and companies as they face the sector’s main challenges.
The new leadership will represent the sector at a time marked by strategic issues for Huelva’s production industry, including water and labour availability, sustainability, international competitiveness, varietal innovation and relations with retailers.
With its new leadership structure, Freshuelva therefore aims to consolidate its representative role and maintain cohesion within a supply chain that forms one of Europe’s leading hubs for the production and export of strawberries, blueberries, raspberries and blackberries.
