Italian Berry

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Marketing 

21 Feb 2025

Varietal innovation and consumer marketing help stimulate demand for Florida berries
Florida is the first blueberry harvesting state in the USA and opens its national blueberry season every year, which gives it a competitive advantage.

Consumption 

20 Feb 2025

Strawberries: rising prices (+8%) support the market worth € 389 million in Italy
Strawberries remain a popular fruit, with almost 7 out of 10 Italian households buying strawberries at least once a year. But quantities are decreasing.

Prices 

19 Feb 2025

Global price index for blueberries rises: +2.4% in the week 08/2025
The index consists of 14 global retail brands, all 14 of which had products on offer in the 17/02/2025 survey.

Packaging 

18 Feb 2025

ILIP and berries: well-designed packaging extends shelf life
ILIP's heat-sealable B40 and B46 Air Wave baskets do not require absorbent pad at the bottom and can be recycled in the R-PET stream after use.

Production 

17 Feb 2025

Agrivoltaics: Insolight showcases its innovative solutions at a series of conferences in Italy
The Swiss company offers farmers free rain and hail protection and a land use fee. In return, it sells the energy.

Consumption 

14 Feb 2025

Blackberry expenditure of Italian households doubles between 2022 and 2024
Blackberries are experiencing a period of strong growth in consumption by Italian families, with the total expenditure growing steadily in the last three years.

Breeding 

14 Feb 2025

How 'Breeding Value' mapped the genetic variability of Europe's strawberries, raspberries and blueberries
Bruno Mezzetti is finalizing the results of a 54-month-long effort: the international 'Breeding Value' project (Horizon 2020) was funded with € 7M from the EU.

City 

14 Feb 2025

In Brescia blackberries and raspberries hold up retail prices
With blueberries, prices and assortments are satisfactory, with sizes ranging from 125 to 500 grams. Quality standards are good for all product lines.

Consumption 

13 Feb 2025

Raspberries, the Italian market in 2024 grows only driven by prices
Over the last five years, the raspberry has seen a steady increase in value in Italy from € 27.3 M in 2020 to € 38.1 M in 2024 (+40%).

Events 

12 Feb 2025

Berry Area at Macfrut 2025: NSG focuses on networking
The Berry Area will be a new way for NSG to present the strawberry and berry industry where "networking will certainly be easy."