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Consumption 

14 May 2025

Defending the strawberry: data, context and responsibility in chemical residue communication
Every year, with the arrival of spring, the strawberry makes a comeback in the fruit and vegetable department and in the media. For better or for worse.

Markets 

14 May 2025

Cuna de Platero: Italy as strategic market for berries
From Spain to Italy, Cuna de Platero focuses on retail stores and premium berries: Cupla, the blueberry variety that raises quality and margins.

Production 

14 May 2025

Egypt and Jordan take the lead with new UC Davis strawberries
New UC Davis strawberry varieties shine in Egypt and Jordan: high quality, strong yields, and advanced nursery setups are shaping the future of strawberry farming in the Middle East.

Prices 

14 May 2025

Blueberry global index up, discount segment drops – week 20/2025
In week 20/2025, the global blueberry price index rose by 2.0% compared to the previous week, driven mainly by increases in the organic and premium segments. The discount segment bucked the trend with a sharp -12.53% drop.

Nutrition 

13 May 2025

Berries on newsstands for fans of healthy and delicious food
The May issue of the monthly magazine Sale & Pepe is a particularly rich edition for berry lovers.

Prices 

13 May 2025

Significant price cuts on berries across Italian e-commerce in week 20/2025
In the week 20/2025, berries record a general price decrease in the Italian online retail trade. The assortment grew by 10%, with 75 references compared to 68 in the previous week. Find out the details by sign and product.

Markets 

13 May 2025

Agrovision becomes Fruitist: new brand to lead global superfruit market
Agrovision rebrands as Fruitist and strengthens its focus on premium superfruits, healthy snacks, and a vertically integrated supply chain. The group hits $400M in sales and triples jumbo blueberry volume, expanding into cherries and new global markets.

Consumption 

12 May 2025

The Italian blueberry market will grow by 10% annually until 2030
Italian Berry's survey of a selection of leading Italian stakeholders also revealed the expected trend in retail prices.

Consumption 

10 May 2025

Berries speak to the child in us, like popcorn and candy
At the Berry Area of Macfrut 2025, Emanuela Soressi and Laura Maragliano talk about the berry boom: from new buying habits to kid-adults consumers.

Events 

10 May 2025

Berry Area: download all the presentations
New breeding trends through to the deeper values that drive the consumer: download all the presentations of the speakers in the Berry Area programme.