Italian Berry

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Habits 

Consumption 

06 Aug 2024

Italian blueberry consumer prefers 250 g format
7.2 million Italian families buy blueberries at least once a year. What are their buying behaviours and what do they put in their shopping basket?

Habits 

Consumption 

Markets 

05 Aug 2024

The blueberry growth continues in Italy: consumption up 15.1% in the last 12 months
The Italian blueberry market has risen from € 130.7 million to € 150.5 million in the last 12 months. Italian Berry - GfK data are updated to 30/06/2024.

Consumption 

03 Aug 2024

Italian households' spending on berries increases by 15.3%
The small fruit market (blueberries, raspberries, blackberries and redcurrants) in Italy is worth € 214 million according to GfK - Italian Berry data updated on 30/06/2024.

Brand 

Marketing 

02 Aug 2024

Matteo and Luca Molari: 'Segmentation, quality and new formats
Matteo and Luca Molari, co-CEOs of I Frutti di Gil, analyze the latest trends in the berry category for Italian Berry (data from Italian Berry-Gfk).

City 

Retail 

Prices 

01 Aug 2024

In Trento (Italy) good quality and many promotions in the large-scale retail trade
In Trento, the shelves are well stocked and the quality of the late Italian berries is also generally good. The survey took place on 31/07/2024.

Prices 

31 Jul 2024

Global blueberry prices up 1.1% in week 31/2024
The increase is driven by the standard category, which recorded a +2.6% change in prices.

Prices 

30 Jul 2024

Price collapse for berries (-3.8%) in Italian e-commerce retail in week 31/2024
Raspberries (-4.5%) drag down the Italian e-commerce price index, in a decline affecting all references in the berry category.

Marketing 

29 Jul 2024

SEKOYA® launched the new LIVIE™ Blueberry Dispenser
The LIVIE™ dispenser is an innovative tool for adding value to blueberries and was also designed in response to the EU packaging regulation.

City 

Retail 

Prices 

26 Jul 2024

Esselunga, Iperal and Sigma top quality retailers for berries in Milan (Italy)
The survey was carried out on 24/07/2024 in the urban area of Milan (Italy) and covered 20 sales outlets of 19 brands belonging to 16 retailers.

Markets 

Production 

25 Jul 2024

Four out of 10 strawberry producers at risk of closure in the UK
Almost half of British strawberry growers (47%) reported not making a profit and 40% could close by the end of 2026.