Italian Berry

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Prices 

08 Apr 2025

-3% for raspberries: e-commerce data for week 15/2025 (Italy)
Raspberries down 3% and blackberries -1.8% in week 15/2025. In the Italian e-commerce, the assortment grows and blueberries remain the most popular fruit online.

Consumption 

07 Apr 2025

Berries: perception, consumption, storytelling
Manuela Soressi and Laura Maragliano (Sale & Pepe) meet at Macfrut to explore the deeper meanings behind the consumption of berries.

Marketing 

07 Apr 2025

Blueberries are all the same in Italy
Segmentation of the blueberry category seems a missed opportunity for Italian retailers, too focused on offering almost only standard blueberries and formats.

Production 

05 Apr 2025

Effects of frost on blueberries: sensitivity at different flowering stages
The sensitivity of blueberries to frost varies greatly depending on the stage of flower development.

Habits 

05 Apr 2025

Blueberry trend: 'pop crisp' conquering consumers, according to Breeding Value results
CNR IBE, Institute for BioEconomics, was among the Italian partners of 'Breeding Value' with the task of exploring consumer preferences for berries.

Production 

04 Apr 2025

Challenges and techniques in blueberry production forecasting
Discover the best blueberry yield forecasting techniques using artificial intelligence and advanced models to optimise yields and market strategies.

Brand 

04 Apr 2025

Sekoya: the future of blueberries is promising, ready to lead the change
Sekoya revolutionises the blueberry market with new varieties, innovation and sustainability. Discover strategies for continued global growth.

Prices 

03 Apr 2025

Berries in the retail stores of Bologna (Italy): Lidl unbeatable, high prices in COOP
Berries prices in Bologna: April 2025 observatory confirms Lidl the cheapest, COOP the most expensive of the large-scale retail chains.

Brand 

03 Apr 2025

Pasquini&Bini in the Berry Area at Macfrut: the berries market increasingly important
Pasquini & Bini brings innovation and sustainability to the berries market. Discover it at the Berry Area of Macfrut 2025

Events 

02 Apr 2025

Frutmac at Macfrut to present top seal packaging for berries
Frutmac unveils top seal packaging for berries at Macfrut: innovation, sustainability and compatibility with existing machinery