The new edition of Italian Berry Magazine is now available. Dedicated to the Italian berry market, the 2026 edition explores consumption trends, growth opportunities and the challenges facing the industry.
Over the past decade, berries have gained an increasingly prominent position in Italian retail, establishing themselves as one of the most dynamic categories in the fresh produce sector.
The figures confirm this trend: the value of Italy's berry market increased from €482 million in 2020 to €768 million in 2025, representing growth of 59%. Blueberries recorded an even more remarkable performance, with market value rising by 260% to reach €243 million.
Segmentation, consumption and seasonality: the challenges facing Italy's berry market
Despite these positive results, the Italian market still has considerable room for development compared with European countries where berry consumption is more firmly established.
Product segmentation, household penetration and extending seasonal availability represent three strategic priorities for supporting the category's future growth.
From premium ranges and organic products to the opportunity to make strawberries a year-round presence on supermarket shelves, the industry must develop an increasingly diversified offering that meets evolving consumer expectations.
With this new edition, Italian Berry Magazine reaffirms its commitment to market analysis and to providing valuable insights for professionals throughout the supply chain, from production to retail.
The magazine offers an opportunity to explore the changes reshaping the category and reflect on the strategies needed to turn the growth achieved in recent years into sustainable, long-term development.
Read Italian Berry Magazine 2026 and explore the outlook for Italy's berry market:
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