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Events 

05 May 2025

Berry Area opens tomorrow at Macfrut 2025
The Berry Area opens tomorrow at Macfrut 2025: an opportunity to discover trends, innovations and prospects in the berries sector and meet operators, buyers and companies from all over the world.

Production 

03 May 2025

Agrion's research on agrivoltaics for blueberries
Agrion and Insolight experiment in Piedmont with agrivoltaics on above-ground blueberries: data, yield and sustainability for the future of specialised agriculture.

Consumption 

02 May 2025

The greenhouse-restaurant in China where hydroponic strawberries grow above the tables
"The scale and sophistication of this structure is unparalleled - it's not just agriculture, it's a tourist attraction," said one tourist.

Research 

01 May 2025

FEM: blueberry focus to rediscover diversity and cultivate the future
The Mach Foundation presents at Macfrut 2025 in Rimini the latest research on blueberry: genetic innovation, quality and sustainability.

Events 

30 Apr 2025

Browse and download the Berry Area visitor guide
The visitor guide includes the full event schedule, experiential tours, the list of all exhibiting companies, and a selection of recommended itineraries.

Markets 

30 Apr 2025

South Korea berry production, market and future trends
South Korea is a fast-growing market for strawberries and blueberries thanks to varietal innovation, protected cultivation and strategic export.

Varieties 

30 Apr 2025

Baruzzi (CREA): 'Never have so many strawberry varieties been grown in Italy as now'
Macfrut 2025 will be the occasion to present this broad panorama, together with the latest innovations driving the dynamism of strawberry growing in Italy.

Prices 

30 Apr 2025

Premium blueberry prices up 6.68% in global e-commerce for week 18/2025
The global blueberry price index as measured by Italian Berry on 28/04/2025 rose by 1.8% compared to the previous week. Total references were stable (46), with 84% of prices unchanged and only 13% increasing.

Marketing 

29 Apr 2025

Cherry Times Magazine online and in free copy at Macfrut 2025
Pick up your free copy of Cherry Times Magazine at the Berry Area of Macfrut 2025 or browse the 94-page edition dedicated to the international cherry sector online now.

Events 

29 Apr 2025

Early bird rates for the berry and asparagus event in Karlsruhe
More than 30 countries are expected at the berry and asparagus trade fair duo expoSE & expoDirekt from 19 to 20 November 2025 at Messe Karlsruhe (Germany).