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Marketing 

05 Aug 2025

Blueberries GO BIG: USHBC’s new blueberry marketing campaign
The new multi-channel campaign leverages emotional engagement to communicate health, taste and convenience to 18 million blueberry consumers in the US.

Prices 

05 Aug 2025

Blackberries +9.7% in Italian e-commerce
Blackberry prices soar (+9.7%) in Italian GDO e-commerce in week 32/2025. Analysis of price changes and assortment with focus on blueberries and raspberries.

Production 

04 Aug 2025

Sologne blueberries team up with Auchan: three-year pact to support French production
Auchan agrees cost-fixed prices with local producers in a market where only 17 % of the blueberries consumed come from domestic cultivation,

Health 

02 Aug 2025

Strawberries boost health: insulin and inflammation benefits
Strawberries support metabolic health, reduce inflammation and improve insulin response after meals, promoting long-term wellness and balance.

Retail 

01 Aug 2025

Press review: consumption in Italy, varieties, retail shelf life and quality
This edition covers consumer demand trends for berries, innovation in breeding trials, and technologies enhancing shelf life at retail level.

Production 

01 Aug 2025

Inclusive Blueberry Team in Cesano Boscone: work, nature and autonomy for people with disabilities
The project also includes raspberries and blackberries in greenhouses and accessible fields that provide work for the 15 members of the Blueberry Team.

City 

01 Aug 2025

The berry range in the retail stores in Genoa (Italy)
The Retail Berry Monitor surveys the entire berry range in the Ligurian capital, with a broad overview of the city's retail offer.

Breeding 

31 Jul 2025

Highland Charm: Scotland’s first blueberry from JHI
James Hutton Institute launches Highland Charm, Scotland’s first blueberry, with rich flavour, long shelf life and resilience for local growing conditions.

Prices 

31 Jul 2025

Italy: berry e-commerce prices plummet, blackberries -5.9%
Prices plummet on all the products in the berry category in week 31/2025: e-commerce price index down 2.8% for berries.

Breeding 

30 Jul 2025

Viveros California launches VICA Alegría raspberry
Viveros California launches VICA Alegría, a premium raspberry with open access, high productivity, climate adaptability, and consistent quality all season.