Italian Berry

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Breeding 

08 Jul 2026

Easy Rose, the new raspberry from Lucchini Berries with high agronomic plasticity
Easy Rose is the new raspberry variety from Lucchini Berries: according to the Italian breeder, it stands out for its agronomic adaptability.

Prices 

08 Jul 2026

Berry prices in Italian e-commerce: raspberries up 7.5% in week 28 of 2026
In week 28/2026, berry prices in Italian retail rose 2%, led by raspberries at +7.5%. Blueberries dipped 0.2%, while blackberries and redcurrants stayed stable.

Production 

07 Jul 2026

The secret behind the Italian Blue Valley: terroir and innovation
Over the last twenty years, Valtellina has undergone a quiet but extraordinary transformation. We discuss this with Luca Folini of the Fojanini Foundation.

Marketing 

06 Jul 2026

Berries as ingredients monitor: beverages, beauty and new industrial uses for berries
Italian Berry’s first report on small fruits as ingredients analyses trends in beverages, gummies, cranberries, beauty products and flavours.

Health 

04 Jul 2026

Berries and women’s muscle health: blueberry research explores cell function and wellbeing
A blueberry study explores the link between berries, muscle cells and women’s wellbeing, with relevant findings that should be interpreted with careful scientific perspective.

Production 

03 Jul 2026

Switzerland: positive harvest forecasts for berries in summer 2026
With the exception of blackberries, harvest estimates are higher than last year’s for all varieties, partly due to the increase in the area under cultivation.

Varieties 

03 Jul 2026

Capron Royal strawberry: the heritage variety that appeals to niche markets
Traditional, aromatic and not well suited to long supply chains: Capron Royale muscat strawberry is a product best suited direct sales and specialist ranges.

Prices 

03 Jul 2026

Berries in Genoa retail market: mid-high prices, good quality and first Romanian blueberries
Across Genoa stores, berries remain a local category: good quality, mid-high prices, Italian and Romanian blueberries, scarce raspberries, and mostly Italian blackberries.

Consumption 

02 Jul 2026

UK strawberries: supermarkets, varieties and quality in The Guardian’s test
A Guardian survey of strawberries sold in British supermarkets reveals a mature, segmented market with great emphasis on variety, origin, taste and transparency

Prices 

02 Jul 2026

Global blueberry prices up 3% in week 27/2026 as standard segment drives retail list growth
The global blueberry price index rises by 3.01% in week 27/2026: standard gains 4.62%, premium is positive, discount stable and organic declines in the retail panel this week.