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The goal of the "Mejor con Arandanos" promotional campaign, now active for six years in Argentina, has always been to showcase all the health attributes of blueberry and to offer Argentines an excellent, export-quality product so that they repeat purchases and get into the habit of consu...

Export

Marketing

Markets

Production

20 Oct 2022

PERU: EXPORTS BLUEBERRIES EQUAL 25% GLOBAL

It consolidates Peru's position as the world's top supplier of blueberries in 2021, accounting for 25.1 percent of total supply. Grapes, avocados, asparagus and mangoes complete the quintet of Peruvian exports.
SOME DATA ON BLUEBERRY PERU
Lizbeth Pumasunco, head of the Cent...

Habits

Consumption

Marketing

19 Oct 2022

SEKOYA™ WILL LAUNCH THE CONSUMER BRAND LIVIE™ IN 2023.

The B2B network of SEKOYA™ manufacturers will launch from early 2023 the LIVIE™ brand, a quality brand on the package (an Ingredient Brand) that aims to distinguish blueberries SEKOYA™, available on the shelf 12 months a year and with a consistently hig...

Brand

City

Consumption

Retail

Marketing

Markets

Packaging

Prices

15 Oct 2022

TURIN RETAIL: FROM LIDL AND DPIÙ THE BEST OFFERS.

THIS WEEK'S BEST BUYS
GDO SURVEY IN TURIN CARRIED OUT ON 11/10/22
"I BUY WELL": Best Buy per kg (category berries)
Blueberries: 250g from Lidl at €9.16/kg (€2.29 per pack)
"SPENDING LITTLE": Best Buy per pack (category berries)
Blueber...

Marketing

12 Oct 2022

DOWNLOAD AND BROWSE ONLINE THROUGH ISSUE 3 OF ITALIAN BERRY...

Issue No. 3 of Italian Berry Magazine, the paper-based, browsable semiannual magazine with major news from the world of berries. is online.
This issue is bilingual Italian-English and will be distributed at the following events:
Strawberr...

Consumption

Retail

Marketing

Markets

01 Oct 2022

Premium strawberries boom in UK, sales up 64 percent

The berries category in the UK is worth £1.7 billion in the past 12 months. Strawberries account for 46 percent, blueberries 28 percent and raspberries 21 percent. In the recent International Strawberry Congress, market trends and results were analyzed for supermarkets that have...

Brand

City

Consumption

Retail

Marketing

Markets

Packaging

Prices

14 Sep 2022

GDO Trieste: i mirtilli Pam sono i più convenienti della categoria

La rilevazione si è svolta nei punti di vendita della grande distribuzione organizzata. Sono stati raccolti i prezzi, i brand, le promozioni e la qualità dell'offerta dell'assortimento dei piccoli frutti nei punti vendita visitati.

Consumption

Marketing

Markets

Report

Semester 02-2022

27 Aug 2022

Con il freno a mano tirato

I dati sui consumi di piccoli frutti delle famiglie italiane pubblicati negli ultimi giorni da Italian Berry descrivono una categoria in crescita, sia a valore che a volume. Questo è sufficiente per restituire un quadro positivo del settore? Leggendo meglio i dati e approfondendo l'analisi sembra invece che la filiera italiana dei berries stia procedendo […]

Brand

City

Consumption

Retail

Marketing

Markets

Packaging

Prices

03 Aug 2022

AGGRESSIVE BIDDING AND TERRITORY FOCUS IN TRENT'S RETAIL SEC...

THIS WEEK'S BEST BUYS
GDO SURVEY IN TRENTO CARRIED OUT ON 2/8/2022
"I BUY WELL": Best Buy per kg (category berries)
Blueberries: 125g from Lidl at 5.92 €/kg (0.74 € per pack)
"SPENDING LITTLE": Best Buy per pack (category berries)
Blue...

Nutrition

Marketing

Markets

Health

Technologies

01 Aug 2022

Mirtilli Stati Uniti: ecco i primi 10 borsisti del programma di alta formazione

L'U.S. Highbush Blueberry Council (USHBC) ha annunciato oggi il primo gruppo di borsisti ammessi al suo Blueberry Industry Leadership Program. Il programma, lanciato a marzo, è stato progettato per elevare i leader emergenti dell'industria del mirtillo, fornendo una formazione approfondita, un'istruzione del settore e un collegamento con altri leader dell'agricoltura per gli appassionati professionisti del […]