Blueberry enthusiasts and sustainability advocates found something new to celebrate at Fruit Attraction 2024 in Madrid with the debut of NaturAll, Europe’s first blueberry-on-the-branch.
NaturAll is setting a new standard for freshness and sustainability, featuring blueberries that stay on the branch longer to preserve their natural taste and quality. Handpicked at peak ripeness from fields in Huelva, Spain, these blueberries offer an authentic taste that transports consumers straight to the fields.
In addition to its focus on freshness, NaturAll also impressed with its innovative, eco-friendly packaging. With a 100% plastic-free design and cellulose windows, the packaging prioritizes environmental sustainability and product integrity, responding to the growing demand for sustainable packaging solutions in the food industry.
Attendees of Fruit Attraction 2024 had the chance to experience this exciting product firsthand at the HORTIFRUT stand, where NaturAll showcased its potential to set new benchmarks in the berry market.
NaturAll’s debut signals a promising future for sustainable innovation in the berry industry—one that growers, retailers, and blueberry lovers alike are eager to support.
