Planasa, a leading company in the agri-food sector specializing in plant variety research and nursery within the berry category, has today announced the appointment of Hans Liekens as Global Head of Innovation.
With 30 years of experience in the FMCG and agriculture sectors, having held senior positions at companies such as Tropicana, Chiquita, Campina, Hessing, and Fall Creek, Hans brings a wealth of expertise. His extensive background in innovation and business strategy will help Planasa achieve its goal of becoming the global leader in berry breeding. Liekens’ appointment strengthens Planasa’s business strategy, which focuses on innovation, operational excellence, and international expansion.
The company aims to further solidify its position as a leader in berry breeding, supported by efficient and high-quality nursery operations.
Michael Brinkmann, CEO of Planasa, welcomed Liekens: “Hans' FMCG experience and innovative mindset will strengthen our ability to meet our customers’ needs. With his proven strategic vision, he will be responsible for driving a culture of innovation and seamlessly integrating new processes to enhance efficiency, productivity, and competitive advantage, which could have a disruptive impact on our organization, stakeholders, and the sector.”
Liekens himself added: “In my new role, we will focus on delivering success for all stakeholders by putting the consumer at the heart of everything we do and driving innovation and excellence.”
Hans Liekens declared: “New Chapter Ahead! After an incredible 7 years at FallCreek, it's time to turn the page to a new and exciting adventure! I am incredibly proud to have contributed to Fall Creek’s growth and transformation, and I feel fortunate to have worked alongside so many inspiring individuals in this dynamic industry. The experiences and relationships I've built over the years will always hold a special place in my heart.
As I close this chapter, I am thrilled to announce that I have joined PLANASA as Global Head of Innovation!
Planasa is a leader in the agri-food sector, specializing in plant variety research and nursery, particularly within the berry category. I’m excited to work with such a talented team and continue to drive innovation and excellence with the consumer at the heart of everything we do.
Looking forward to this new journey and all the opportunities ahead!”
