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Marketing

Marketing 

13 May 2024

English strawberries delayed, but quality will be outstanding for Wimbledon
The strawberry season in the UK is delayed due to rainy weather, but this is leading to bigger and tastier fruit that may exceed consumer expectations. Despite the delay, production will meet demand, benefiting the economy and events such as Wimbledon.

Brand 

Interviews 

Marketing 

07 May 2024

Livie™ blueberries will be the next snack and out-of-home a great opportunity
Hans Liekens, value chain & retail manager Sekoya, sarà a Macfrut 2024 per illustrare strategie e obiettivi di Sekoya®. In un'intervista in esclusiva Liekens ha commentato i risultati dell'indagine GfK sui consumi fuori casa, spiegando perché i mirtilli possono diventare un ottimo snack.

City 

Retail 

Marketing 

Prices 

25 Apr 2024

Aggressive prices for blackberries and blueberries in Piacenza, while raspberries and currants are struggling
Within the large-scale retail trade in Piacenza, the offer of berries varies widely in both quality and price. Blueberries, many of which still come from Peru, are offered at low prices, a trend that also extends to blackberries.

Events 

Marketing 

24 Apr 2024

Dive into the world of blueberries in Hammonton, the blueberry capital of the world
Nestled in the heart of New Jersey lies a haven for blueberry enthusiasts - welcome to Hammonton, where the love for blueberries runs deep and the fields stretch as far as the eye can see, adorned with rows upon rows of luscious blueberry bushes.

Marketing 

10 Apr 2024

Bumper Crop Betty, the mascot spreading the passion for Oregon's berries
In the heart of Oregon's bountiful berry fields, there's a figure that's become as iconic as the fruits themselves: Bumper Crop Betty. She's not just any mascot; she's the embodiment of the vibrant spirit and delicious flavors of Oregon raspberries and blackberries.

Consumption 

Marketing 

06 Apr 2024

Japanese strawberries are a masterpiece of taste and marketing
Japanese strawberries are not just fruits, but genuine works of agricultural art. Cultivated with care and attention, these red delicacies are distinguished by their exquisite taste and perfect appearance. Japanese producers use advanced agricultural and marketing techniques.

Marketing 

Markets 

08 Mar 2024

Mastronardi Produce joins the premium blueberry platform Sekoya
Mastronardi Produce, a fourth-generation family business that introduced high-tech greenhouse berries to North America, is pleased to announce that its berry division has joined the prestigious SEKOYA® blueberry platform to elevate its blueberry offering.

Marketing 

26 Feb 2024

Soren Bjorn welcomes Costa Group in the Driscoll's family
A North American based consortium, of which Driscoll's is a critical strategic partner, has completed the purchase of Costa Group, Australia’s leading grower, packer and marketer of fresh fruit and vegetables, focusing on specific projects to grow the global berry business.

Marketing 

23 Feb 2024

Orsero renews packaging and launches new dedicated corners on Fruttital wholesale stands
F.lli Orsero has come up with a new packaging dedicated to the traditional market, alongside the classic trays: a unique package on the Italian market made of 100% recyclable paper, together with new dedicated corners for Fruttital stands in wholesale markets.

Marketing 

Prices 

07 Feb 2024

Aldi UK include i lamponi tra i beni di prima necessità interessati da tagli prezzi per 30 milioni di sterline
Aldi UK has announced another round of price cuts across a range of fresh produce and essentials, with prices lowered by up to 13 percent. The reductions also affect the berries assortment, with two raspberry lines included in the initiative.