Italian Berry

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Marketing

Marketing 

07 Nov 2024

New blueberry-on-the-branch unveiled at Fruit Attraction 2024
NaturAll aims to set a new standard for freshness and sustainability, with blueberries that stay on the branch longer to preserve their taste.

Events 

Marketing 

Production 

09 Oct 2024

Assessing the sustainability of your blueberry business: a five year plan
In a 60 seconds speech at the IBO meeting in Madrid, Cort Brazelton pointed out a roadmap to guide the blueberry growers to make their business more sustainable

Brand 

Interviews 

Marketing 

Markets 

Production 

Varieties 

08 Oct 2024

Sant'Orsola, the Italian blueberry market is increasingly segmented
Around 60 per cent of the Sant'Orsola 1300 tons of blueberries are destined for large-scale retail trade and 40 per cent for fruit and vegetable markets.

Marketing 

07 Oct 2024

Pick up your free copy of the latest Italian Berry Magazine in Madrid or read it online now
Italian Berry Magazine, the magazine in print and digital format, is back. Pick up your free copy at Fruit Attraction or browse the magazine online.

Interviews 

Marketing 

Markets 

Production 

Varieties 

03 Oct 2024

Promoting the consumption of blueberries with an association is a must!
Despite the cost challenge, Lingua sees a bright future for blueberry producers: "We have the advantage that world consumption continues to grow."

Marketing 

01 Oct 2024

Driscoll's lands in London with massive marketing campaign
The campaing includes branded billboards in high-traffic areas, berry sampling via promotional bikes across the city and a fruit gifting installation.

Interviews 

Marketing 

Production 

Varieties 

27 Sep 2024

Nergi, the baby kiwi is ready to grow
"So far we have deliberately kept the hectares unchanged in order to consolidate the project, but regular sales give us the confidence to increase the areas."

Marketing 

17 Sep 2024

Mastronardi Produce acquires full ownership of Mastronardi BerryWorld® North America
The joint venture between Mastronardi and BerryWorld® Group was originally formed in 2018 to create Mastronardi BerryWorld® America.

Marketing 

Markets 

24 Aug 2024

Japan, blueberries are ready for gift hampers
The consumption of fresh blueberries in Japan is experiencing significant growth. However, there is still a lack of quantity and quality at the point of sale.

Brand 

Marketing 

02 Aug 2024

Matteo and Luca Molari: 'Segmentation, quality and new formats
Matteo and Luca Molari, co-CEOs of I Frutti di Gil, analyze the latest trends in the berry category for Italian Berry (data from Italian Berry-Gfk).