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Marketing

Marketing 

08 Jul 2025

Scottish berries: Berries of Scotland campaign launched
Scotland promotes local berries with Berries of Scotland: a campaign to support farmers, raise awareness and boost demand for small fruits across the country.

Marketing 

07 Jul 2025

The Berry Area video interviews
Agrovoltaics, agronomic management of blueberries and trends in small fruit areas in Italy in three exclusive video interviews by AgroNotizie.

Brand 

02 Jul 2025

F.lli Orsero blueberries “on the go” with open close packaging
F.lli Orsero launches “on-the-go” blueberries in a 250g resealable pack: fresh, practical and ideal for a healthy, convenient snack ready to enjoy anywhere.

Marketing 

02 Jul 2025

Wimbledon and strawberries: from the 16th century to the viral Instagram sandwich
Strawberries and cream at Wimbledon: a timeless British tradition combining sport and flavour, with 2.5 million strawberries served each tournament.

Marketing 

25 Jun 2025

Berries certified by Superior Taste Award 2025
Blind-tested by international chefs for outstanding sensory and taste quality standards: the full list includes berries from Driscoll's and Angus Soft Fruits

Marketing 

23 Jun 2025

Berry Swing official sponsor of the classic race La Fausto Coppi
On 29 June 2025, passion for sport meets the explosive taste and beneficial properties of Europe's small fruits with Berry Swing.

Marketing 

20 Jun 2025

Blueberry industry considers USHBC assessment hike to strenghten its marketing power
The U.S. blueberry industry is considering a USHBC assessment hike to strengthen marketing efforts, increase consumer demand, and raise $30 million annually by 2028.

Brand 

10 Jun 2025

Driscoll’s appoints Frances Dillard for global communications
Driscoll’s appoints Frances Dillard as its first Chief Communications Officer to lead global strategy, brand reputation, and communication across 40+ international markets.

Consumption 

28 May 2025

Favor vs. popularity: what the UK really thinks of berries in 2025
Strawberries top the UK rankings; blueberries and blackberries are promising, but lagging in popularity despite high awareness.

Marketing 

23 May 2025

Beyond the 125g format: how blueberries are growing towards segmentation in Italy
While the issue of weight format seems to have been resolved, berry segmentation strategies are still rare in the Italian retail sector. What is happening?