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Marketing 

28 Oct 2026

Oishii brings its indoor-grown strawberries to Walmart and expands its presence in US retail
Le fragole premium Nikko Berry entrano in nuove catene statunitensi. Packaging e maggiore disponibilità produttiva sostengono l’espansione del marchio.

Marketing 

26 Oct 2026

Fresh cranberries beyond Christmas: Fruit World’s proposal for the UK market
Fruit World International targets a longer UK fresh cranberry season through more recipes and consumption occasions.

Marketing 

16 Oct 2026

PAM Panorama supports the Foundation Veronesi against cancer
The action is running in Pam, Panorama, Pam City, Pam Local, Metà and Kanguro-branded company-owned and franchise outlets.

Marketing 

13 Oct 2026

Italian Berry Magazine 2026: Italy's berry market is growing, but let's aim higher
Italian Berry Magazine 2026 explores Italy's berry market: sales reach €768 million, while consumption, segmentation and seasonality shape future growth in 2026.

Marketing 

06 Oct 2026

The dark side of Berries as ingredients: when fruit is only marketing
Freshfel highlights products using fruit images despite containing little or no fruit: a challenge for the berry sector too.

Marketing 

05 Oct 2026

Lingua (Berryway): Six structural challenges and how to overcome them to grow the berry supply chain
During Berry Trend 2026, Carlo Lingua (RK Growers and Berryway) outlined a pragmatic vision focused on the supply chain’s economic sustainability.

Marketing 

28 Sep 2026

From product to lifestyle: unlocking the potential of berries in Italy
Linking berries to everyday routines—from sports nutrition and children’s snacks to a break at work—is key to growing the market.

Marketing 

25 Sep 2026

Driscoll’s opens a pop-up shop in London dedicated to raspberries
For three afternoons, in the Soho neighbourhood, Driscoll’s offered free raspberries in a shop modelled on traditional British sweet shops.

Marketing 

24 Sep 2026

Origin, trust and packaging: what makes a brand authentic in the eyes of the consumer
Place of origin, brand humanisation and handwritten typefaces influence perceived value, price sensitivity and purchasing behaviour.

Marketing 

14 Sep 2026

Back to school: a new alert launched by British Berry Growers
What did British children see advertised during the summer holidays? Hardly any small fruits. Meanwhile, a targeted campaign is being launched in Italy.