Italian Berry

CATEGORIE

Tag Popolari

|

Cerca post

Marketing

Marketing 

21 Feb 2025

Varietal innovation and consumer marketing help stimulate demand for Florida berries
Florida is the first blueberry harvesting state in the USA and opens its national blueberry season every year, which gives it a competitive advantage.

Brand 

10 Feb 2025

Tennisnack, the premium blueberry on-the-go pack backed by Olympic gold medal Sara Errani
Fogliati presented at Fruit Logistica a new line of premium blueberries featuring Olympic champion Italian tennis player Sara Errani as testimonial.

Marketing 

30 Jan 2025

Sant'Orsola in Berlin with the 2025 innovations: zero residue blackberry and Sicilian strawberries
The Zero Residue berry range, launched in 2021, accounts for 9% of Cooperativa Sant'Orsola's turnover. It complements the two other lines already available.

Marketing 

15 Jan 2025

Planasa appoints Hans Liekens as Global Head of Innovation
Hans Liekens: 'I am thrilled to work with such a talented team and to continue to drive innovation and excellence, with the consumer at the centre.

Marketing 

10 Jan 2025

China Blueberry Committee launched to combat variety piracy
The major Chinese blueberry operators have signed an agreement to legally manage the new varieties. Here are the signatories of the agreement.

Marketing 

27 Dec 2024

USD 1.5 million funds granted for US blueberry to expand into Asian markets
Kasey Cronquist (USHBC) said: 'This funding is critical to our expansion efforts in markets such as Vietnam, India and South Korea.

Marketing 

02 Dec 2024

CSO opens a tender for the promotion of berries in Italy and Germany
The assignment is worth EUR 1,771,729 excluding VAT, lasts 36 months and aims to increase awareness of berries among consumers in Italy and Germany.

Marketing 

27 Nov 2024

EU funds a 1.2 M € campaign to promote berries in Germany, Belgium and The Netherlands
The main objective is to raise awareness among young adults in the Netherlands, Belgium and Germany about berries produced in the EU.

Marketing 

07 Nov 2024

New blueberry-on-the-branch unveiled at Fruit Attraction 2024
NaturAll aims to set a new standard for freshness and sustainability, with blueberries that stay on the branch longer to preserve their taste.

Events 

Marketing 

Production 

09 Oct 2024

Assessing the sustainability of your blueberry business: a five year plan
In a 60 seconds speech at the IBO meeting in Madrid, Cort Brazelton pointed out a roadmap to guide the blueberry growers to make their business more sustainable