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Marketing

Consumption 

28 May 2025

Favor vs. popularity: what the UK really thinks of berries in 2025
Strawberries top the UK rankings; blueberries and blackberries are promising, but lagging in popularity despite high awareness.

Marketing 

23 May 2025

Beyond the 125g format: how blueberries are growing towards segmentation in Italy
While the issue of weight format seems to have been resolved, berry segmentation strategies are still rare in the Italian retail sector. What is happening?

Marketing 

19 May 2025

Devoted to Delicious™: Driscoll’s berries take over Berlin
Driscoll’s Devoted to Delicious™ lands in Berlin with 835 billboards, berry bikes, in-store events and social activations to win over German consumers.

Brand 

17 May 2025

I Frutti di Gil and the new strategies between 'snackability' and large volumes
Molari: 'Packaging is a strategic element for us, a tool for enhancing the product and responding to consumer needs'

Marketing 

29 Apr 2025

Cherry Times Magazine online and in free copy at Macfrut 2025
Pick up your free copy of Cherry Times Magazine at the Berry Area of Macfrut 2025 or browse the 94-page edition dedicated to the international cherry sector online now.

Marketing 

07 Apr 2025

Blueberries are all the same in Italy
Segmentation of the blueberry category seems a missed opportunity for Italian retailers, too focused on offering almost only standard blueberries and formats.

Brand 

24 Mar 2025

Fragola Matera® fears no competition, Nicodemo: We have staked everything on quality
Matera® strawberry plants are growing, from 7 million last year to 8 million in 2025. 70% of distribution is through the large-scale retail trade.

Brand 

19 Mar 2025

2025 reveals the full potential of NSG's Rossetta® strawberry
Rossetta® aims to consolidate its diffusion and will be the protagonist, together with NSG, of the Berry Area at Macfrut 2025 (6-8 May).

Marketing 

17 Mar 2025

Blueberry flavoured limited edition of Kinder Fetta al Latte until July 2025
Ferrero's new product will be the first in a series of limited fruit flavoured editions arriving in large retail refrigerated counters from March 2025.

Marketing 

21 Feb 2025

Varietal innovation and consumer marketing help stimulate demand for Florida berries
Florida is the first blueberry harvesting state in the USA and opens its national blueberry season every year, which gives it a competitive advantage.