Italian Berry

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Production

Varieties 

16 Apr 2026

Nordica A81 blueberry, Battistini Vivai appointed distributor for Italy
A next-generation genetic brings into the Northern Highbush segment the traits of Southern varieties, including fruit size, bloom, firmness, and earliness.

Varieties 

16 Apr 2026

Beyond volume: varietal differentiation drives the profitability of Peruvian blueberries
In the 2024/2025 Peruvian season, upper-band blueberries fetched an average price of $2.28 per kilogram compared with lower-band fruit.

Events 

15 Apr 2026

The future of blueberries also runs through Nanjing
Xiaomin Wang will speak at the Berry Area (Macfrut) about the growth of blueberries in China, paving the way for the International Vaccinium Symposium (ISHS)

Markets 

14 Apr 2026

Global berries: rising demand, but competition is getting tougher
Global berry demand is rising, but costs, water and new production hubs are making the market far more competitive.

Events 

13 Apr 2026

CREA: Strawberries take centre stage at Berry Area 2026 with two key events
The Macfrut 2026 trade fair, scheduled to take place at Rimini Fiera, will host two major events entirely dedicated to the world of strawberries,

Markets 

10 Apr 2026

Press review: premium demand, logistics and new varieties
Tight supply and firm prices: premium push, logistics costs, weather impacts and new genetics to secure quality and continuity.

Varieties 

09 Apr 2026

Apex FCM14-057: the new early-to-mid-season Fall Creek blueberry yielding 20 tons per hectare
Apex FCM14-057 fills a gap in the Collection platform: an early- to mid-season option combining fruit quality, shelf performance and consistent size.

Markets 

03 Apr 2026

Press review: growth in the premium sector, extreme weather, logistics costs
This week, the press reiview is about varietal strategies and premium positioning, and the growing challenges associated with logistics, climate and costs.

Markets 

Production 

27 Mar 2026

Press review: global supply, climate risk, premiums and variety platforms
This week, berries are at the centre of three key themes: the realignment of global supply, climate risks, and pressures on logistics and the premium segment.

Production 

24 Mar 2026

New rabbiteye blueberry OBG-Raptor delivers high yields and improved fruit quality in Oregon
OBG-Raptor is a new rabbiteye blueberry from Oregon delivering high yields, firmer berries and reduced cracking, making it ideal for fresh market and processing applications.