Seven years have already passed since 11 September 2019, the day of the first Italian event dedicated to blueberries, organised by NCX Drahorad in Bologna.
We created the Mirtillo Business Day to shine a spotlight on a product and category that still held a relatively marginal position in the fresh produce departments of Italian retailers.
However, our monitoring activities, which at the time were mainly commercial in nature, revealed some already highly developed markets, first and foremost the United Kingdom, where consumption and household penetration were booming.
This led to the creation of the Italian Berry project: a platform for news, events, market monitoring and initiatives aimed at increasing awareness in Italy of the potential of blueberries, following the growth already taking place elsewhere.
A gift to thank everyone who has supported us
To thank everyone who has joined us on this exciting journey of growth, we have decided to offer two weeks of free access to the entire archive of the Italian Berry Retail Monitor. The interactive dashboard provides real-time access to more than 1 million data points, collected since 2020 through over 50,000 surveys across 101 different Italian retail chains. The data are updated three times a week to provide a broad and dynamic overview of the Italian berries market.
Everyone who submits a request by 18 September will receive free access to the platform from 21 September to 4 October 2026.
In return for free access, we ask only for 10 minutes of your time at the end of the experience to share your feedback with us.
The many users who are already subscribers will also receive a special surprise!
Watch the tutorial and get access
Take a look at the video tutorial and, if you are interested, sign up!
