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Events

Events 

18 May 2026

Blueberry: a technical seminar on new resilient varieties at Laimburg
Laimburg focuses on nearly 50 blueberry varieties, international breeding, climate resilience, fruit quality and Drosophila suzukii control strategies.

Markets 

15 May 2026

Press review: European campaign, technology, packaging and brands
Media attention is centred on European campaigns focusing on consumption and packaging formats, supply dynamics (California, Peru) and climate risks.

Events 

12 May 2026

Relive the highlights of Berry Area 2026
Berry Area 2026 brought together exhibitors, operators, technicians, buyers, researchers, and stakeholders for three dynamic days of events, meetings, and experiences.

Events 

27 Apr 2026

Strawberries: market, varieties and quality 2026 update
The main challenges relate to the weather, the limited availability of plant protection products, artificial intelligence in breeding, and consumer preferences

Events 

25 Apr 2026

Berry Area 2026 turned into the Happy Hour of the berry industry
During Macfrut’s three-day event dedicated to strawberries and berries, the sector showcased enthusiasm and professionalism, reflecting double-digit growth.

Breeding 

24 Apr 2026

Nova Siri Genetics reaps success from participation to Berry Area 2026
Nova Siri Genetics presented its genetic improvement programme and discussed the challenges and evolving dynamics of the sector at a global level.

Events 

20 Apr 2026

Berry Area preview: all the presentations
From 25 April, all Berry Area presentations will be available exclusively to the Italian Berry community: subscribe now to the newsletter!

Events 

20 Apr 2026

Basilicata Strawberry Expo 2026: Policoro showcases the Basilicata Strawberry PGI
On 25 and 26 April 2026, Policoro will host Fragola Expo Basilicata: an exhibition, entertainment and a focus on Basilicata PGI strawberries.

Events 

19 Apr 2026

Sant'Orsola shareholders' meeting: 2025 production value at €95 million, volumes up 7%
The national Credit Reputation Award has been revamped, whilst preparations are underway for the 2027 ISHS International Symposium.

Events 

17 Apr 2026

The new Italian Berry Magazine is online: "Times are hard"
In a 2025 survey, industry experts estimated that the blueberry market in Italy would grow by 10% a year. They were wrong. By far.