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Events

Events 

19 Apr 2026

Sant'Orsola shareholders' meeting: 2025 production value at €95 million, volumes up 7%
The national Credit Reputation Award has been revamped, whilst preparations are underway for the 2027 ISHS International Symposium.

Events 

17 Apr 2026

The new Italian Berry Magazine is online: "Times are hard"
In a 2025 survey, industry experts estimated that the blueberry market in Italy would grow by 10% a year. They were wrong. By far.

Events 

16 Apr 2026

Italian Berry strengthens international dialogue for Italy’s berry industry
Italian Berry confirms its role as a hub for the development of Italy’s berry industry.

Events 

15 Apr 2026

The future of blueberries also runs through Nanjing
Xiaomin Wang will speak at the Berry Area (Macfrut) about the growth of blueberries in China, paving the way for the International Vaccinium Symposium (ISHS)

Events 

14 Apr 2026

The future of the Italian blueberry: survival or revival? Global challenges at Macfrut 2026
The question is not whether the Italian blueberry has a future. The question is what kind of future it might have: one of mere survival, or one of revival?

Events 

13 Apr 2026

CREA: Strawberries take centre stage at Berry Area 2026 with two key events
The Macfrut 2026 trade fair, scheduled to take place at Rimini Fiera, will host two major events entirely dedicated to the world of strawberries,

Events 

10 Apr 2026

Berry Area: the 2026 Visitor Guide is now online to help you plan your visit
The Berry Area Visitor Guide 2026 is now online, featuring programme, exhibitors and experiential routes to help plan a focused and efficient visit across the berry supply chain.

Events 

23 Mar 2026

The event calendar of the 2026 Berry Area
The programme includes five thematic sessions: Technology, Market, Blueberry Focus, Strawberry Focus and Research; it will be held in the Berry Arena, Hall B2.

Events 

13 Mar 2026

A three-Michelin-star evening for Elyson®, the new strawberry from Nova Siri Genetics
Nova Siri Genetics presented the new premium strawberry Elyson® (NSG 48) during an exclusive evening at the prestigious Da Vittorio Restaurant.

Events 

11 Mar 2026

All presentations from the European Blueberry Conference 2026
The 2026 European Blueberry Conference provided an opportunity to update producers, technicians and operators in the supply chain on the main varietal, agronomic and technological developments in the sector.