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Events

Events 

07 May 2025

How to boost berry sales in retail: strategies, formats and winning partnerships
Tasting in the department increases sales of berries in the Italian retail sector. Communication strategies, producer partnerships and family formats enable consumer loyalty and increase sales volumes.

Events 

05 May 2025

Raspberries: trends and critical issues in the supply chain at the Berry Area of Macfrut
Discover new raspberry varieties and the challenges of the sector at the Berry Area of Macfrut 2025, with a focus on Southern Italy and genetic research.

Events 

05 May 2025

Berry Area opens tomorrow at Macfrut 2025
The Berry Area opens tomorrow at Macfrut 2025: an opportunity to discover trends, innovations and prospects in the berries sector and meet operators, buyers and companies from all over the world.

Events 

30 Apr 2025

Browse and download the Berry Area visitor guide
The visitor guide includes the full event schedule, experiential tours, the list of all exhibiting companies, and a selection of recommended itineraries.

Events 

29 Apr 2025

Early bird rates for the berry and asparagus event in Karlsruhe
More than 30 countries are expected at the berry and asparagus trade fair duo expoSE & expoDirekt from 19 to 20 November 2025 at Messe Karlsruhe (Germany).

Events 

23 Apr 2025

Berry Area event program at Macfrut 2025
Discover the Berry Area 2025 event program: three days of meetings, research and innovation on the small fruit industry.

Events 

21 Apr 2025

Sant'Orsola at Macfrut 2025: focus on blackberries, blueberries and raspberries in the Berry Area
Sant'Orsola brings blackberry, blueberry and raspberry innovations to the Berry Area of Macfrut 2025 with the Residuo Zero project and new market strategies.

Brand 

08 Apr 2025

Infia packaging: the international network as a strength
Infia focuses on innovative and sustainable packaging for berries, with recycled R-Pet and a global network. Discover the latest innovations for the fruit and vegetable sector!

Brand 

04 Apr 2025

Sekoya: the future of blueberries is promising, ready to lead the change
Sekoya revolutionises the blueberry market with new varieties, innovation and sustainability. Discover strategies for continued global growth.

Brand 

03 Apr 2025

Pasquini&Bini in the Berry Area at Macfrut: the berries market increasingly important
Pasquini & Bini brings innovation and sustainability to the berries market. Discover it at the Berry Area of Macfrut 2025