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Research 

09 Jul 2025

BerriesZA R&D plan to boost berry innovation in South Africa
BerriesZA launches 2025–2035 R&D plan to drive sustainable growth and innovation in South Africa's berry industry with clear goals and global partners.

Marketing 

08 Jul 2025

Scottish berries: Berries of Scotland campaign launched
Scotland promotes local berries with Berries of Scotland: a campaign to support farmers, raise awareness and boost demand for small fruits across the country.

Production 

01 Jul 2025

Berry cultivation in Italy between consolidation and new challenges
Cultivated areas show a remarkable 20% growth when compared to 2019, reaching just over 2,500 hectares in total.

Marketing 

25 Jun 2025

Berries certified by Superior Taste Award 2025
Blind-tested by international chefs for outstanding sensory and taste quality standards: the full list includes berries from Driscoll's and Angus Soft Fruits

Report 

19 Jun 2025

Nuffield Report: genetics and exports for berries
John Gray’s Nuffield report suggests advanced genetics, high-tech production and export markets to boost UK berry profitability.

Health 

12 Jun 2025

Health and well-being with berries: a new editorial project by Italian Berry
Italian Berry launches a series of scientific resources on the benefits of berries to support producers and distributors in communicating, differentiating and enhancing their offer.

Technologies 

11 Jun 2025

A robotic hand harvests fresh blackberries in Arkansas
A three-fingered robotic hand developed in Arkansas can now pick fresh blackberries, offering a high-tech solution to labor shortages in berry farms.

Brand 

10 Jun 2025

Driscoll’s appoints Frances Dillard for global communications
Driscoll’s appoints Frances Dillard as its first Chief Communications Officer to lead global strategy, brand reputation, and communication across 40+ international markets.

Production 

09 Jun 2025

Genetic locus behind blackberry thorns identified
Researchers in Arkansas identify the genetic locus behind blackberry thorns, enabling faster breeding of thornless, market-friendly varieties.

Consumption 

28 May 2025

Favor vs. popularity: what the UK really thinks of berries in 2025
Strawberries top the UK rankings; blueberries and blackberries are promising, but lagging in popularity despite high awareness.