British Berry Growers (BBG) has released a major independent report, The British Berry Industry in Focus, conducted by Ernst & Young (EY). The report presents the most comprehensive analysis ever of the UK soft fruit sector, detailing its economic contribution, main challenges, and the urgent need for investment to ensure long-term sustainability.
Key findings include:
EBITDA in 2023 averaged just 4.3%, too low to support future investments.
48% of growers have negative expectations; 43% have cut or frozen capital spending since 2020.
Major cost increases, especially a 59% rise in the National Living Wage since 2016.
Many growers do not benefit from available support schemes like R&D tax credits.
Main challenges identified:
Labour shortages and visa scheme limitations for seasonal workers.
Rising production costs, including labour, energy, and inflation.
Retailer pressure, with rigid contracts and lack of price flexibility.
Technological limitations, as robotics cannot yet replace skilled human pickers.
Regulatory complexity and inconsistent planning rules across regions.
Water scarcity in areas like Southeast England, despite growers’ environmental efforts.
Despite these issues, the report highlights strong sustainability efforts:
Over 96% of growers plant wildflower strips and implement IPM strategies.
Nearly all have water management plans.
96% use or produce renewable energy, and many are investing in energy-efficient systems.
BBG also sees a significant opportunity in health promotion, as berries are high in fibre, vitamins, and antioxidants. Nutritionist Rhiannon Lambert advocated for increased berry consumption, especially among families, as a simple and healthy alternative to ultra-processed and HFSS foods.
BBG calls on government and retailers to:
Recognize and compensate rising production costs,
Support better worker visa schemes and infrastructure planning,
Help promote fresh berries as part of national health strategies.
With the right support, the British berry industry could expand both domestically and into export markets, contributing to food security, rural economies, and public health.
Read full article: Fruitnet
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