The survey was conducted on 20/08/2024 in the urban area of Modena (Italy) and involved 19 stores from 19 different chains belonging to 14 major retail groups.
The assortments of the following store chains were recorded: Aldi, Conad, Conad City, Coop, Dpiù, Ecu, Esselunga, Eurospar, Eurospin, Extra Coop, IN's, iperFamila, Lidl, MD, Naturasì, Rossetto, Sigma, Spazio Conad, U2.
Assortment
In the berries category, the stores visited had between 1 and 7 different items, with an average of 3.9 items per store.
Among the 19 stores visited where berries were available:
- 79% stocked raspberries
- 100% stocked blueberries
- 74% stocked blackberries
- 37% stocked red currants
- 16% stocked mixed berry packs (Tris)
Range Breadth
- 11% of stores with berries had only one item available.
- 37% of stores with berries had 2 or 3 items available.
- 53% of stores with berries had 4 or more items available.
Quality
The chain with the best quality was found to be Naturasì.
Selling Prices
- Raspberries (18 observations): min. €13.52/kg, max. €27.92/kg, avg. €19.25/kg.
- Blueberries (30 observations): min. €7.98/kg, max. €23.84/kg, avg. €15.03/kg.
- Blackberries (16 observations): min. €11.96/kg, max. €21.52/kg, avg. €16.65/kg.
- Red currants (8 observations): min. €11.96/kg, max. €19.84/kg, avg. €16.28/kg.
- Mixed berry packs (Tris) (3 observations): min. €19.67/kg, max. €21.93/kg, avg. €20.51/kg.
- Total (75 observations): min. €7.98/kg, max. €27.92/kg, avg. €16.74/kg.
| Store Chain | Bis | Raspberries | Blueberries | Blackberries | Red Currants | Mixed Berry Packs | Total |
| Naturasì | 23.84 | 23.84 | |||||
| Sigma | 23.92 | 22.32 | 21.52 | 22.59 | |||
| Ecu | 23.92 | 22.00 | 21.20 | 22.37 | |||
| Eurospar | 27.92 | 14.61 | 20.72 | 21.93 | 21.30 | ||
| Spazio Conad | 18.40 | 19.90 | 16.12 | 16.87 | 19.04 | 18.07 | |
| Esselunga | 20.89 | 18.80 | 15.84 | 15.84 | 17.84 | ||
| Extra Coop | 19.90 | 15.92 | 15.52 | 19.40 | 17.69 | ||
| Dpiù | 19.60 | 14.00 | 16.80 | ||||
| Eurospin | 15.92 | 15.92 | 15.92 | 15.92 | 19.93 | 16.72 | |
| Conad | 14.85 | 14.85 | 14.50 | 16.64 | 19.84 | 16.14 | |
| MD | 19.92 | 13.94 | 12.72 | 15.53 | |||
| Coop | 15.52 | 15.52 | |||||
| iperFamila | 13.52 | 12.90 | 15.60 | 19.67 | 15.42 | ||
| Lidl | 19.92 | 9.98 | 15.92 | 15.27 | |||
| Rossetto | 15.84 | 12.64 | 15.84 | 15.84 | 15.04 | ||
| Conad City | 14.85 | 14.90 | 14.87 | ||||
| Aldi | 12.55 | 15.92 | 14.23 | ||||
| IN's | 15.12 | 11.56 | 13.52 | 13.40 | |||
| U2 | 11.96 | 11.96 | 11.96 | 11.96 |
Brand
The stores visited offered berries from a total of 28 brands.
- The brand with the highest average prices in the category was Villafruit Srl.
- The brand with the lowest average prices for blueberries was Sunberry, followed by Tesori Del Campo.
Packaging
50% of the observed blueberry products were sold in 125g net weight packages.
