This week’s roundup highlights major developments in the berries sector: new varieties and cultivation innovations, commercial strategies, and emerging market opportunities. The stories reflect real-world producer insights and global market dynamics.
Innovation & New Varieties
Focus on raspberries and blueberries in China
At Asia Fruit Logistica in Hong Kong, Chinese exhibitors showcased innovative raspberry and blueberry varieties, including high-yield and heat-tolerant cultivars. This underscores strong efforts in **varietal research** and **premium quality**, targeting both local and global consumer demands.
Source: FreshPlaza, July 4, 2025
Market Trends
Morocco boosts berries export to Europe
Recent data shows a rise in strawberry, blueberry, and raspberry exports from Morocco to European markets, driven by investment in **soilless cultivation** and improved logistics. This trend highlights Morocco’s growing role as a strategic early-season supply hub for the EU.
Source: Fructidor, July 3, 2025
USA: organic blueberries maintain strong demand
Despite higher production costs, American consumers show increasing loyalty to **organic blueberries**, valued for their nutritional benefits and certified origin. Retailers report expansion of the organic category, particularly in premium supermarkets.
Source: The Packer, July 2, 2025
