The survey conducted by the Berry Observatory in Trieste reveals a market in transition, characterized by limited availability and rising prices. Lower supply is affecting the entire category, with particularly noticeable price increases for raspberries, as well as blueberries. For the latter, Peruvian product is beginning to appear more frequently, alongside the last supplies from Romania, Italy and Poland, which are now reaching the end of their season.
Raspberries are mainly of Italian and Polish origin and are showing high prices. The same trend applies to blackberries: mainly Italian and, in some cases, Portuguese, they are also recording rising prices.
Redcurrant prices are also increasing. Shelf space dedicated to the category remains limited, but the products surveyed generally appear fresh and of good quality, with a few exceptions.
There are numerous brands on the shelves, a typical feature of a transition phase between different origins, when availability is more limited. Among the most frequently found brands are Garden Frutta and Sant’Orsola.
This is the summary of the survey conducted today, 2 September 2026, in the urban area of Trieste, covering 17 stores from 17 retail chains belonging to 12 large-scale retail (GDO) groups.
Assortments were surveyed at stores belonging to the following retail chains: Aldi, Cadoro, Conad, Conad City, Coop, Crai, Despar, Dpiù, Eurospar, Eurospin, Famila, IN's, Ipercoop, Lidl, Maxì, MD, Pam.
Assortment
The stores visited carried between a minimum of 1 and a maximum of 5 products, with an average of 3.2 products per store.
Among the 17 stores visited where berries were available, 71% stocked raspberries, 100% blueberries, 59% blackberries, 24% redcurrants, 18% two-berry mixes, while 6% stocked three-berry mixes.
Range breadth
18% of stores stocking berries carried just one product; 24% carried two or three products, while the remaining 59% carried four or more products.
Quality
Quality refers to the condition of the product, measured in terms of: absence of significant defects; sound product but in less-than-ideal condition (not fresh, tired, shrivelled, dull, without bloom); presence of damaged fruit and juice; presence of spoiled fruit and mould.
The groups with the best quality were Aldi, Conad, Gruppo Vega, Lidl, Supermercati Cadoro.
Prices
Raspberries (13 observations): min. €15.92/kg, max. €39.92/kg, average €24.43/kg
Blueberries (28 observations): min. €11.63/kg, max. €31.92/kg, average €15.83/kg
Blackberries (10 observations): min. €15.92/kg, max. €19.92/kg, average €19.12/kg
Redcurrants (4 observations): min. €12.72/kg, max. €31.84/kg, average €22.68/kg
Three-berry mix (1 observation): €26.60/kg
Overall total (56 observations): min. €11.63/kg, max. €39.92/kg, average €19.10/kg.
Brands
A total of 17 berry brands were found in the stores visited. The brand with the highest average prices in the category was Crai.
The brand with the lowest average prices for blueberries was Widmann, followed by Camposol.
Packaging
36% of the blueberry products surveyed are sold in packages with a net weight of 125 grams.
The survey was conducted on 02/09/2026 in the area of Trieste (Italy) on 17 shops owned by 17 retailers belonging to 12 retailing groups.
The full berry range of the following retailers has been surveyed: Aldi, Cadoro, Conad, Conad City, Coop, Crai, Despar, Dpiù, Eurospar, Eurospin, Famila, IN's, Ipercoop, Lidl, Maxì, MD, Pam.
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