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Mirtillo

Vertical farming 

05 Jul 2025

Press review: agri-voltaic for blueberries and strawberries in Italy in July
Focus on two key developments: the adoption of sustainable technologies for greenhouses and the extension of the strawberry season through soilless cultivation.

Consumption 

04 Jul 2025

FDA Issues high-risk recall of Alma Pak blueberries over listeria concerns
Though the affected berries were not believed to have reached consumer shelves, health officials are urging vigilance due to the potential severe risk.

Prices 

04 Jul 2025

Padova (Italy) retail prices: blueberries from €7.98/kg
In Padova retail stores, blueberry prices start at €7.98/kg. The average assortment includes 4.5 berry SKUs per store, with high turnover and 26 brands surveyed.

Brand 

02 Jul 2025

F.lli Orsero blueberries “on the go” with open close packaging
F.lli Orsero launches “on-the-go” blueberries in a 250g resealable pack: fresh, practical and ideal for a healthy, convenient snack ready to enjoy anywhere.

Prices 

02 Jul 2025

Global blueberry prices index: –9% for organic in week 27/2025
Week 27/2025: global e-commerce blueberry prices drop by 3%. Organic blueberries fall by 9%, while only the premium segment grows with a +3.5% increase.

Production 

01 Jul 2025

Berry cultivation in Italy between consolidation and new challenges
Cultivated areas show a remarkable 20% growth when compared to 2019, reaching just over 2,500 hectares in total.

Production 

01 Jul 2025

Blueberries and raspberries in Boves: Agrion technical visit to variety trials on 10 July
A technical day dedicated to field visits to the variety trial plots of the Agrion Foundation.

Breeding 

30 Jun 2025

Planasa, record ruling in China: 'zero tolerance' against variety violations
The judge awarded record damages, recognising the malicious nature of the violation. The ruling reinforces China's commitment to IP protection.

Markets 

30 Jun 2025

The Berry Collective: Australia’s largest blueberry marketing alliance
Mountain Blue and Oz Group launch The Berry Collective, Australia’s top blueberry group with 200+ growers and a strong, unified marketing strategy.

Markets 

27 Jun 2025

USHBC’s Blueberry Boost Accelerator launches in U.S.
The Blueberry Boost Accelerator was launched in the US: 9 weeks for CPG start-ups with a blueberry focus and a final prize of up to $20,000 up for grabs.