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Mirtillo

Costs 

05 May 2026

USA: Ellie Norris faces USHBC highbush blueberry challenges as new chair
Ellie Norris leads USHBC from USA and Oregon, focusing on blueberry demand growth, labor costs, workforce shortages and industry unity as highbush growers face new global market pressures.

Marketing 

05 May 2026

F.lli Orsero celebrates Mother’s Day with limited-edition heart-shaped blueberries
For Mother’s Day, F.lli Orsero presents limited-edition blueberries in a heart-shaped pack: a simple, natural gesture to celebrate the bond between mothers and children.

Marketing 

04 May 2026

I Frutti di Gil unveils its 2026 summer limited edition inspired by Italy’s Romagna Riviera
I Frutti di Gil presents its 2026 summer limited edition: packs illustrated by Allissand, inspired by the 1970s Romagna Riviera and available in Italian supermarkets from May with new promo.

Retail 

04 May 2026

Coop Italia: berries move from impulse purchase to stable category, with growth driven by range width, quality and variety
Fabio Ferrari: Coop Italia is focusing on product range, consistent quality and carefully selected varieties to consolidate growth in the berry category.

Health 

02 May 2026

Berries and health: what science reveals about the potential of blueberries, raspberries and blackcurrants
Berries rich in anthocyanins, flavonols and tannins: blueberries, raspberries and currants show a complex molecular profile supporting nutrition and health.

Markets 

01 May 2026

US blueberries: $850K USDA funding to boost exports and expand global strategic markets
The US invests $850K in blueberries to strengthen exports and global presence. The AFTPP program targets strategic markets across Asia and Latin America to drive demand

Statistics 

01 May 2026

Blueberry: Italy ranks among the top five most promising European markets for 2026
The ranking is based on recent import growth, price levels, market size, demand trends and growth potential.

Prices 

30 Apr 2026

Piacenza retail berries: blueberries drop, red currants expensive, raspberries steady
In Piacenza retail, blueberry and blackberry prices drop due to promotions, while raspberries remain stable and red currants stay expensive. Good quality but limited assortment.

Costs 

29 Apr 2026

Berry supply chain under pressure: collaboration becomes critica
UK berry sector faces rising costs in energy, fertilisers and labour. Supply chain collaboration is key to ensure stable production and sustainable pricing.

Prices 

29 Apr 2026

Global blueberry prices: +0.1% week 18/2026, premium +8.67%, listings -13%
Global blueberry prices slightly rise (+0.1%) in week 18/2026. Premium segment shows strong growth (+8.67%), while listings decline (-13%). Overall price stability across global retail chains.