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Varieties 

22 Apr 2026

Onubafruit registers 8 new Mundo Azul blueberry varieties in EU
New Mundo Azul blueberry varieties secure EU protection. Onubafruit strengthens innovation and growth across Europe, Spain, Portugal, and Morocco.

Prices 

21 Apr 2026

Milan berry prices: strong differences across retail chains, week 17/2026 analysis
In week 17/2026 in Milan, berry prices show significant differences across retail chains. Full analysis of average values by category and key market dynamics

Varieties 

16 Apr 2026

Nordica A81 blueberry, Battistini Vivai appointed distributor for Italy
A next-generation genetic brings into the Northern Highbush segment the traits of Southern varieties, including fruit size, bloom, firmness, and earliness.

Events 

16 Apr 2026

Italian Berry strengthens international dialogue for Italy’s berry industry
Italian Berry confirms its role as a hub for the development of Italy’s berry industry.

Varieties 

16 Apr 2026

Beyond volume: varietal differentiation drives the profitability of Peruvian blueberries
In the 2024/2025 Peruvian season, upper-band blueberries fetched an average price of $2.28 per kilogram compared with lower-band fruit.

Prices 

16 Apr 2026

Global blueberry prices stable: discount segment rises while organic declines in week 16/2026
In week 16/2026, global blueberry prices remain stable. The discount segment rises (+9.16%), while organic and premium decline. Analysis based on 14 international retailers.

Markets 

15 Apr 2026

Photo report on berries in Chinese shops during week 15 of 2026.
A photo report on berries in Chinese shops during week 15 of 2026.

Events 

14 Apr 2026

The future of the Italian blueberry: survival or revival? Global challenges at Macfrut 2026
The question is not whether the Italian blueberry has a future. The question is what kind of future it might have: one of mere survival, or one of revival?

Markets 

14 Apr 2026

Global berries: rising demand, but competition is getting tougher
Global berry demand is rising, but costs, water and new production hubs are making the market far more competitive.

Marketing 

14 Apr 2026

Blueberries take centre stage in the US “Tastiest Snack Alive” campaign: results exceed expectations
The Tastiest Snack Alive blueberry campaign beats benchmarks with 18M impressions, strong engagement, and major impact on brand recall and perceived value.