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Mirtillo

Marketing 

14 Apr 2026

Blueberries take centre stage in the US “Tastiest Snack Alive” campaign: results exceed expectations
The Tastiest Snack Alive blueberry campaign beats benchmarks with 18M impressions, strong engagement, and major impact on brand recall and perceived value.

Markets 

14 Apr 2026

Global berries: rising demand, but competition is getting tougher
Global berry demand is rising, but costs, water and new production hubs are making the market far more competitive.

Nutrition 

13 Apr 2026

Blueberries take centre stage during National Nutrition Month: their role in the new US guidelines
Blueberries lead new US dietary guidelines: a natural, anthocyanin-rich fruit supporting balanced nutrition and daily health goals with low calories.

Marketing 

10 Apr 2026

Premium blueberries at Berry Area: how breeding and marketing are shaping the segment
Join the Berry Area to learn how breeding, growers, marketers and retailers are building the premium blueberry segment and redefining value in the category.

Varieties 

09 Apr 2026

Apex FCM14-057: the new early-to-mid-season Fall Creek blueberry yielding 20 tons per hectare
Apex FCM14-057 fills a gap in the Collection platform: an early- to mid-season option combining fruit quality, shelf performance and consistent size.

Prices 

09 Apr 2026

Blueberries: global price index +7.6% driven by premium segment in online retail
The global blueberry price index rises by 7.6% in week 15/2026. Premium segment drives growth at +23.44%, while organic and discount remain stable. Insights from online retail tracking.

Markets 

08 Apr 2026

China: blueberry boom in Yunnan amid export growth
Blueberry farming in Mengzi, Yunnan reaches 4,666 hectares, with rising exports to Southeast Asia and a shift toward large-scale production systems.

Markets 

07 Apr 2026

BerryWorld names Delfi Brea ambassador 2026
BerryWorld appoints Delfi Brea as 2026 ambassador: padel, health trends and global berry consumption growth drive strategy targeting wellness-focused consumers.

Markets 

06 Apr 2026

Germany: berries slow down in February, volumes drop sharply while prices rise
After a stable January, the berries segment in Germany recorded a double-digit decline in February, both in value and, above all, in volume.

Health 

04 Apr 2026

Blueberries for blood sugar: how they help lower glucose levels
Blueberries help reduce blood sugar spikes and improve insulin sensitivity. Discover how this natural superfood supports metabolism and overall health effectively.