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Mirtillo

Prices 

14 Aug 2025

Blueberries week 33: premium and organic up, discount down
Week 33: global blueberry index -0.7%. Premium (+3.46%) and organic (+2.53%) rose, while standard (-1.74%) and discount (-14.93%) categories fell.

Technologies 

11 Aug 2025

Drones and blueberries: harvest forecasts between myth and reality
Can drones and satellites forecast blueberry yields? Only when used wisely. Here are the real limits and opportunities of field technology.

Health 

09 Aug 2025

Berries and the USDA: superfoods for health
USDA berries are a superfood rich in antioxidants, fibre and vitamins. They improve health and daily diet with extraordinary benefits and low cost.

Markets 

08 Aug 2025

Blueberries UK +25%: growth fueled by innovation
Rising demand, high-yield varieties and automated harvesting are reshaping the UK blueberry sector, boosting quality, efficiency and market competitiveness.

Prices 

08 Aug 2025

Modena retail stores: offers and large formats dominate the berries department
Promotional offers and large-format packaging are changing the landscape of small fruits in the retail stores in Modena, influencing assortments, prices and consumer preferences.

Prices 

06 Aug 2025

Global blueberry index +4.5% in week 32
Global blueberry price index rises 4.5% in week 32, with strong discount gains and a drop for premium segment.

Marketing 

05 Aug 2025

Blueberries GO BIG: USHBC’s new blueberry marketing campaign
The new multi-channel campaign leverages emotional engagement to communicate health, taste and convenience to 18 million blueberry consumers in the US.

Production 

04 Aug 2025

Sologne blueberries team up with Auchan: three-year pact to support French production
Auchan agrees cost-fixed prices with local producers in a market where only 17 % of the blueberries consumed come from domestic cultivation,

Retail 

01 Aug 2025

Press review: consumption in Italy, varieties, retail shelf life and quality
This edition covers consumer demand trends for berries, innovation in breeding trials, and technologies enhancing shelf life at retail level.

Production 

01 Aug 2025

Inclusive Blueberry Team in Cesano Boscone: work, nature and autonomy for people with disabilities
The project also includes raspberries and blackberries in greenhouses and accessible fields that provide work for the 15 members of the Blueberry Team.