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Mirtillo

Breeding 

21 Jun 2025

Press review week 25/2025: organic, taste and raspberry breeding
This week’s edition dives into organic supply expansion, taste recognition awards, innovative breeding developments, and emerging market trends.

Marketing 

20 Jun 2025

Blueberry industry considers USHBC assessment hike to strenghten its marketing power
The U.S. blueberry industry is considering a USHBC assessment hike to strengthen marketing efforts, increase consumer demand, and raise $30 million annually by 2028.

Prices 

20 Jun 2025

Blueberries -2% in global e-commerce, premium -7% in week 25/2025
In week 25/2025, the global blueberry retail price index dropped by -2%, with sharper declines in the premium (-7%) and organic (-3%) segments across the online retail stores.

Report 

19 Jun 2025

Nuffield Report: genetics and exports for berries
John Gray’s Nuffield report suggests advanced genetics, high-tech production and export markets to boost UK berry profitability.

Prices 

19 Jun 2025

Retail stores in Bologna (Italy) berries: prices, quality and product range
In Bologna’s retail market, blueberries, raspberries and blackberries stand out for quality, price and variety. Observations from the June 18 berry survey.

Interviews 

18 Jun 2025

Blueberry pricing and planning: the challenge in Italy according to Berryway
While broad segmentation and striking displays are hallmarks of a developed blueberry market, they’re only part of the story.

Consumption 

17 Jun 2025

Premium blueberries, quality and wellness rising
Premium blueberry demand rises: seniors and families opt for quality, health and flavor. Superfresh Growers (US) announces a promising Northwest season.

Statistics 

16 Jun 2025

Blueberry quality index Peru: Agronometrics launches tool
Agronometrics launches a new index to analyze price and quality of Peruvian blueberries, separating premium from standard varieties with smart data tools.

Varieties 

13 Jun 2025

M.H.1-07: the new early NH blueberry of Mattivi set to replace Duke
From Mattivi's research, an alternative to Duke that combines earliness, harvest flexibility and long shelf life

Health 

13 Jun 2025

Blueberries: health benefits for heart and brain
Blueberries support cardiovascular, brain, gut, and recovery health. Discover the evidence behind their role in a balanced, modern diet.