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Mirtillo

Prices 

14 May 2026

Berries in Modena retail: stocked shelves, generous packs and average prices in local stores
In Modena, berries are well represented in retail: blueberries, raspberries, blackberries and redcurrants show broad assortments, average prices at €19.87/kg and sound quality in 17 stores

Marketing 

13 May 2026

Chinese blueberries are sold live online: Douyin, Yunnan and 24-hour deliveries are changing the rules of the market
On Douyin (the Chinese TikTok), Yunnan blueberries have become a live-streaming e-commerce hit: thanks to content creators, fast logistics and 24-hour delivery.

Prices 

13 May 2026

Blueberries, overall price index for week 20/2026: premium segment +10%
In week 20/2026, the global blueberry price index rose 0.3%: Premium jumped 10.96%, while Standard blueberries fell 1.34% across all monitored retail chains in Europe, the US and Australia.

Markets 

12 May 2026

Quality is no longer enough: blueberries enter the era of timing
According to Castagnasso, the competitive advantage today lies in timing – that is, synchronising production, demand, logistics, quality and the sales window.

Export 

11 May 2026

Peru ends the 2025/26 blueberry season up 20%: the exporter rankings
Peru ended the 2025–26 blueberry season with 382,934 tonnes exported: up 20%, with exports to Europe up 34%.

Production 

10 May 2026

Georgia, the new blueberry hub between Europe and Central Asia
Supported by unique microclimates and rapid agronomic modernization, Georgia is positioning itself precisely within a crucial commercial window.

Marketing 

08 May 2026

Premium blueberries: consistent quality, coordinated supply chain and value definition
The definition of a premium category for blueberries requires a rigorous and fully integrated supply chain architecture.

Marketing 

08 May 2026

USHBC brings blueberries to Formula 1 Miami Grand Prix with Blueberries GO BIG and People Inc.
USHBC brings blueberries to the Formula 1 Miami Grand Prix with Blueberries GO BIG, linking marketing, social media and Gen Z to boost demand, visibility, consumption and cultural relevance.

Markets 

07 May 2026

Italian blueberries under pressure: productivity, varieties and aggregation are the key challenges
Italian blueberries must close the productivity gap, diversify varieties and strengthen the supply chain to compete effectively against growing competition.

Marketing 

07 May 2026

Color Rush: Naturipe brings pink blueberries to the US premium retail market
The product forms part of Naturipe’s strategy to offer proprietary or highly distinctive premium varieties, combining colour, taste and storytelling.