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Mirtillo

Markets 

04 Aug 2026

American blueberries: history, health and farming in the United States for its 250th anniversary
From the North American roots to modern farming, USA blueberries unite history, health, innovation and lasting value for American families today across the USA.

Marketing 

03 Aug 2026

Berries as ingredients: from ice cream to functional foods
From ice cream to functional foods, berries are becoming powerful drivers of innovation, differentiation and value.

Production 

31 Jul 2026

Mechanical blueberry harvesting in Italy: Marco Antolini's experience
M. Antolini has been growing blueberries since 2012. In this exclusive interview, he discusses his first-hand experience of mechanising harvesting operations.

Prices 

31 Jul 2026

Global blueberry price index rises 0.8%, with organic segment leading gains at 3.3% this week
The global blueberry price index rises 0.76%: organic gains 3.32% and standard 0.85%, while premium decreases 1.04% across 14 monitored retail chains worldwide.

Prices 

31 Jul 2026

Brescia berry retail monitor: blueberry promotions rise as raspberry prices climb across stores
In Brescia's retail stores, blueberry promotions offset price rises, raspberries cost more and blackberries offer value, with solid quality across the category.

Breeding 

27 Jul 2026

Fall Creek is focusing on Italy for raspberries and blackberries
Exclusive interview with Burgert van Dyk, director of Fall Creek Italia: with the integration of Berrytech and Berryplant, Italy plays a central role.

Marketing 

27 Jul 2026

Anti-obesity drugs could become an unexpected ally for the berry market
GLP-1 drugs are reshaping appetite, shopping and brand choices, creating consumption, marketing and growth opportunities for berries across global FMCG markets.

Consumption 

24 Jul 2026

Strawberries out of season: the new habit among families
Strawberries and berries are now year-round snacks in Canada: imports, changing habits and pricing fuel growth, while taste, family budgets and seasonality pay the price worldwide.

Prices 

24 Jul 2026

Global blueberry prices fall 2.1% as organic segment drops over 4% worldwide in week 30 of 2026
The global blueberry price tracker fell 2.1% in week 30 of 2026. Organic blueberries recorded the sharpest decline, dropping 4.11% across international markets.

Breeding 

23 Jul 2026

Fall Creek Blueberries: a preview of the FC11-164 variety for mechanical harvesting and Sekoya Nova
Fall Creek will showcase FC11-164, Sekoya Nova and new priorities for blueberry genetics, mechanization and consumer quality