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Mirtillo

Prices 

10 Dec 2025

Blueberry prices steady in week 50/2025 with variability across premium and standard
In week 50/2025 blueberry prices remain steady, showing variability between premium, zero-residue and standard tiers, and differences across the main international retailers monitored.

Markets 

09 Dec 2025

Hortifrut exits Mexico and shifts focus to Peru and China: global turning point for blueberries
Hortifrut shuts down operations in Mexico and reshapes its blueberry strategy in Peru and China, posting $59 million in losses and investing in high-performing varieties.

Health 

06 Dec 2025

Health benefits of berries: antioxidants, brain and heart protection, metabolism and gut health
Berries offer powerful antioxidant, metabolic and neuroprotective properties for heart, brain and gut wellness, proven by scientific research.

Prices 

05 Dec 2025

Piacenza berries: Peruvian blueberries dominate and Moroccan raspberries
The Piacenza retail monitor shows blueberries exclusively from Peru and raspberries mostly from Morocco, with Mexican blackberries. Good quality, Italian redcurrants only, and blackberries trending lower.

Production 

05 Dec 2025

Press review: new varieties, market and production trends in week 49-2025
Over the past two weeks we saw varietal innovation (new releases and breeding programs), production adjustments (Mexico and Peru) and market signals in the UK.

Varieties 

04 Dec 2025

Piemonte Berry: the event for breeders and growers to explore varietal innovation
The initiative, aimed at Piedmontese producers and technicians, was created to offer an up-to-date overview of the main new varieties of berries.

Events 

03 Dec 2025

Blueberry and everbearing strawberry varietal trials by Agrion
In Boves, focus on everbearing strawberry, blueberry and raspberry: varietal trials, plant health balance and agrivoltaics at the Agrion event on December 11, 2025.

Prices 

03 Dec 2025

Global blueberry price index up 4.5% in week 49/2025
Blueberry price index rises by 4.5% in week 49/2025: in-depth comparison across top retailers in Europe, USA, UK, Australia, Asia and South America. Full global market data.

Health 

29 Nov 2025

Berries and obesity: how natural compounds fight metabolic diseases with proven health benefits
Berries help fight obesity, diabetes and metabolic disorders thanks to bioactive natural compounds that support appetite regulation, fat metabolism and gut microbiota balance.

Markets 

28 Nov 2025

NCX Drahorad transforms the Italian berry sector with a new Retail Assortment Analytics tool
NCX Drahorad launches a cutting-edge Retail Assortment Analytics tool to transform Italy’s berry market with 1 million data points, weekly insights and 6 years of structured analysis.