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Markets 

15 May 2025

Belgium: BelOrta-Hoogstraten agreement on quality
BelOrta and Hoogstraten combine Belgian blueberries to strengthen distribution, quality and visibility of the local product in national channels.

Prices 

15 May 2025

Berries and retail stores Genoa: good quality and competitive prices
Official launch of the European area offer. Blueberries top assortment, average prices and variations per fruit.

Markets 

14 May 2025

Cuna de Platero: Italy as strategic market for berries
From Spain to Italy, Cuna de Platero focuses on retail stores and premium berries: Cupla, the blueberry variety that raises quality and margins.

Prices 

14 May 2025

Blueberry global index up, discount segment drops – week 20/2025
In week 20/2025, the global blueberry price index rose by 2.0% compared to the previous week, driven mainly by increases in the organic and premium segments. The discount segment bucked the trend with a sharp -12.53% drop.

Consumption 

12 May 2025

The Italian blueberry market will grow by 10% annually until 2030
Italian Berry's survey of a selection of leading Italian stakeholders also revealed the expected trend in retail prices.

Consumption 

10 May 2025

Berries speak to the child in us, like popcorn and candy
At the Berry Area of Macfrut 2025, Emanuela Soressi and Laura Maragliano talk about the berry boom: from new buying habits to kid-adults consumers.

Events 

10 May 2025

Berry Area: download all the presentations
New breeding trends through to the deeper values that drive the consumer: download all the presentations of the speakers in the Berry Area programme.

Prices 

09 May 2025

Berries in the retail stores of Milano (Italy) week 19/2025
On 5/5/2025 in Milan, the prices of berries were surveyed in 20 stores: top Carrefour Express, Sigma and Ipercoop; lower prices at Prix Quality, iN's and Aldi.

Prices 

09 May 2025

Global blueberry price index down 3,8% in week 19/2025
The Global Blueberry online price index of the Italian Berry basket recorded on 06/05/2025 decreased by 3,8% compared to the previous week.

Breeding 

09 May 2025

Battistini Vivai: “We look to the future of blueberries with passion and innovation”
Battistini Vivai leads blueberry innovation with new varieties and global projects across Europe, USA, Chile, and Spain.