EVENTI

The Berry Area opens tomorrow at Macfrut 2025: an opportunity to discover trends, innovations and prospects in the berries sector and meet operators, buyers and companies from all over the world.

Agrion and Insolight experiment in Piedmont with agrivoltaics on above-ground blueberries: data, yield and sustainability for the future of specialised agriculture.

"The scale and sophistication of this structure is unparalleled - it's not just agriculture, it's a tourist attraction," said one tourist.

The Mach Foundation presents at Macfrut 2025 in Rimini the latest research on blueberry: genetic innovation, quality and sustainability.

The visitor guide includes the full event schedule, experiential tours, the list of all exhibiting companies, and a selection of recommended itineraries.

South Korea is a fast-growing market for strawberries and blueberries thanks to varietal innovation, protected cultivation and strategic export.

Macfrut 2025 will be the occasion to present this broad panorama, together with the latest innovations driving the dynamism of strawberry growing in Italy.

The global blueberry price index as measured by Italian Berry on 28/04/2025 rose by 1.8% compared to the previous week. Total references were stable (46), with 84% of prices unchanged and only 13% increasing.

Pick up your free copy of Cherry Times Magazine at the Berry Area of Macfrut 2025 or browse the 94-page edition dedicated to the international cherry sector online now.

More than 30 countries are expected at the berry and asparagus trade fair duo expoSE & expoDirekt from 19 to 20 November 2025 at Messe Karlsruhe (Germany).