EVENTI

Fabio Ferrari: Coop Italia is focusing on product range, consistent quality and carefully selected varieties to consolidate growth in the berry category.

Among the items most affected are fertilisers and crop protection products (+30% / 40%), and packaging (+15% / +25%).

The latest news about climate-related production challenges, growing international competition and a strong drive towards varietal innovation and premium.

Berries rich in anthocyanins, flavonols and tannins: blueberries, raspberries and currants show a complex molecular profile supporting nutrition and health.

The US invests $850K in blueberries to strengthen exports and global presence. The AFTPP program targets strategic markets across Asia and Latin America to drive demand

The ranking is based on recent import growth, price levels, market size, demand trends and growth potential.

The agronomic management of berries is undergoing a decisive shift: from controlling inputs to dynamically measuring the plant’s actual needs.

In Piacenza retail, blueberry and blackberry prices drop due to promotions, while raspberries remain stable and red currants stay expensive. Good quality but limited assortment.

CREA showcased around 40 new strawberry varieties to the public during Macfrut (21-23 April 2026).

UK berry sector faces rising costs in energy, fertilisers and labour. Supply chain collaboration is key to ensure stable production and sustainable pricing.