The Chinese Berry Boom: Health, Premiumization, and the Power of Online Retail
In China, demand for blueberries, raspberries and blackberries is growing thanks to health, local product quality, targeted marketing and expanding e-commerce.
Who buys berries? 3 profiles to understand (and conquer) the Italian consumer
Only by comprehending the needs, habits, and motivations of the Italian berry consumers can a product—and its communication—be truly centered around them.
Italian Berry Magazine #9 special edition Berry Area at Macfrut 2025
Berry Area Magazine no. 9, special edition Macfrut 2025: focus on consumption, innovation, sustainability and retail trends in the small fruit sector. Available online and at the exhibition.
Chilean blueberries under pressure: US duties threaten top market
The US imposes a 10% tariff on Chilean blueberry imports, hitting a key sector. Producers look to Europe and Asia to redirect exports and safeguard profitability.
When Kyle Rak, raspberry breeder at Driscoll’s, threw a really simple question, he sparked a vibrant conversation across breeding, production, tech and more.