EVENTI

Calendario globale degli eventi specializzati sui piccoli frutti e frutti di bosco.

28 Sep 2026

Webinar Berry Trend 2026: the full video
Data, trends and key players in the berry industry to understand how to accelerate the growth in Italy and bridge the gap with mature markets like UK.

28 Sep 2026

From product to lifestyle: unlocking the potential of berries in Italy
Linking berries to everyday routines—from sports nutrition and children’s snacks to a break at work—is key to growing the market.

26 Sep 2026

Cranberries and recurrent cystitis: can they really help prevent urinary tract infections?
Cranberry and recurrent cystitis: studies suggest a possible role in preventing urinary tract infections, but not as a treatment for an active cystitis episode.

25 Sep 2026

Berries in Italy: between untapped potential and the challenges facing large-scale retail
According to An. Medici (Multicedi), for strawberries, it is necessary to “seasonalise the value, not just the product”. Blueberries flagship of the category.

25 Sep 2026

Berries in Italy: three questions for the next stage of retail growth
A Berry Trend 2026, Thomas Drahorad esamina consumi, calendario delle fragole e segmentazione dell’assortimento berries nella GDO italiana.

25 Sep 2026

Driscoll’s opens a pop-up shop in London dedicated to raspberries
For three afternoons, in the Soho neighbourhood, Driscoll’s offered free raspberries in a shop modelled on traditional British sweet shops.

25 Sep 2026

Blueberries, global price index rises 1.9% in W39/2026 across major international retail markets
The global blueberry price index rose 1.9% in W39/2026, with gains for organic, premium and standard products across major international retail markets tracked.

24 Sep 2026

Origin, trust and packaging: what makes a brand authentic in the eyes of the consumer
Place of origin, brand humanisation and handwritten typefaces influence perceived value, price sensitivity and purchasing behaviour.

24 Sep 2026

Berries in Florence: retail prices rise, led by blueberries and uneven quality across stores
Berry prices rise across Florence retail stores: blueberries average €18.87/kg, blackberries €24.12/kg, while product quality varies across the surveyed stores.

23 Sep 2026

Berry Trend 2026: three questions about growth in Italy’s berry market
On 25 September, Berry Trend will examine consumption, strawberry availability and retail assortments in Italy.