EVENTI

Nova Siri Genetics presented the new premium strawberry Elyson® (NSG 48) during an exclusive evening at the prestigious Da Vittorio Restaurant.

In the United States, USHBC is strengthening blueberry sales in 2026 through retail partnerships covering more than 15,000 stores including Walmart, Kroger and Whole Foods. Promotions, data-driven targeting and seasonal campaigns aim to increase visibility and repeat purchases.

Berries are facing tight supply and high prices due to the origin switch (end of Chile, delays in Iberia/Morocco). Postharvest and breeding updates.

Eleven storms have devastated strawberry, raspberry and blueberry crops in Portugal, Spain and Morocco, slashing production, damaging farms and pushing berry prices higher across markets.

In Padova retail stores, the berry category remains strong but spring starts with tight supply and rising prices. Blueberries dominate assortments while raspberries and redcurrants appear scarce and costly.

The 2026 European Blueberry Conference provided an opportunity to update producers, technicians and operators in the supply chain on the main varietal, agronomic and technological developments in the sector.

In Belgium, BelOrta officially opens the strawberry season with the first 2026 sales. The varieties Lady Emma and Sonsation lead early supply as the cooperative targets over 11 million kg.

The global index of online blueberry prices increased by 1.7% in week 11/2026. Organic blueberries recorded the strongest growth (+4.48%), while premium, standard and residue-free segments showed smaller changes.

In Santarém, Portugal, the 14th National Blueberry Growers Meeting brings together international experts to discuss innovation, fruit quality, postharvest management and market trends.

Online retail berry prices in Italy rise in week 11 of 2026, led by blueberries (+5.3%). Red currants (+2.9%) and raspberries (+2.1%) also increase. Overview of weekly price changes in the sector.