EVENTI

The choice between soil cultivation and substrate cultivation can no longer be viewed as a simple agronomic option.

Markets, premium blueberries and raspberries, production costs and branding: this week’s top international news on berries.

German fruit growers criticize aggressive strawberry promotions at €2.49 per 500g, warning of unsustainable prices and rising import dependence.

AI processes unprecedented volumes of genomic, phenotypic and environmental parameters to address historical bottlenecks in varietal improvement.

“The value of Driscoll’s berries stems from the consumer experience, not just the product”

Turin’s berry retail survey reports a broad supermarket range, good quality, recent lots and low prices for blueberries, raspberries, blackberries and red currants in 19 urban retail stores.

Maurizio Cristoni (Conad): the driving role of private-label and the need to rethink product ranges, packaging formats and in-store displays.

Blåbär is a botanical handbook, a monograph on the blueberry, and above all a book that offers an in-depth exploration of the European wild lowbush blueberry.

Blueberry picking in Switzerland is listed by international recruitment platforms as one of the most sought-after seasonal opportunities for 2026.

In week 21/2026, the global online blueberry price index fell by 3%, with standard products driving the decline and wide gaps across grocery retailers in Europe, the US and Australia online.