EVENTI

The Rubus industry faces challenges relating to intellectual property, access to genetic resources and the quality perceived by consumers.

Laimburg focuses on nearly 50 blueberry varieties, international breeding, climate resilience, fruit quality and Drosophila suzukii control strategies.

A clinical study shows that 6 weeks of blueberries may support muscle cell proliferation, improve cellular energy and enhance protection from stress.

Media attention is centred on European campaigns focusing on consumption and packaging formats, supply dynamics (California, Peru) and climate risks.

How frozen berries are evolving from a commodity ingredient into a high-value-added finished product, combining snack and indulgence trends.

In 2026, Germany will promote local strawberries and blueberries through two national days focused on quality, short supply chains, conscious consumption and support for regional berry growers.

Italy is at a crucial crossroad between a natural stabilisation of production in the traditional regions and an unprecedented surge in domestic demand.

In Belgium, UV-C robots cut fungicide use in tabletop strawberries by up to 80%, boosting sustainability, fruit quality, freshness and shelf life for European and UK berry markets.

Also for berries breeding is evolving rapidly, incorporating genomic selection, new biotechnologies and quantitative sustainability criteria.

Peru strengthens its global blueberry role: 2025/2026 exports reach 380,000 tonnes, with growth in La Libertad, Ica, Lambayeque and Áncash and positive outlook for the next 2026/2027 season.