EVENTI

Research, resilient varieties, healthy snacks and sustainable packaging reshape the future of strawberries, raspberries, blueberries, blackberries and currants.

In week 28 of 2026, the global blueberry price index rose by 4% in the e-commerce sector: premium blueberries were up 25.16 per cent, organic blueberries rose, whilst standard blueberries fell slightly.

Experts and producers explored strategies for successful investment. The event included also a blind test of six varieties and field visits.

Leaf brix in berries can reveal plant physiology, stress and nutrient balance, but only when interpreted with sap analysis and field observation.

Milan stores show full berry shelves with Italian blueberries, abundant blackberries, strong promotions and competitive prices in July 2026 supermarket surveys.

In the US, a batch of GreenWise organic frozen blueberries sold by Publix in eight states has been recalled.

Easy Rose is the new raspberry variety from Lucchini Berries: according to the Italian breeder, it stands out for its agronomic adaptability.

In week 28/2026, berry prices in Italian retail rose 2%, led by raspberries at +7.5%. Blueberries dipped 0.2%, while blackberries and redcurrants stayed stable.

Over the last twenty years, Valtellina has undergone a quiet but extraordinary transformation. We discuss this with Luca Folini of the Fojanini Foundation.

Italian Berry’s first report on small fruits as ingredients analyses trends in beverages, gummies, cranberries, beauty products and flavours.