EVENTI

The main challenges relate to the weather, the limited availability of plant protection products, artificial intelligence in breeding, and consumer preferences

2025–2026 berries season analysis: blueberry quality, postharvest issues and logistics challenges across USA, EMEA and Latin America in an increasingly complex global supply chain.

During Macfrut’s three-day event dedicated to strawberries and berries, the sector showcased enthusiasm and professionalism, reflecting double-digit growth.

Mortiño, Andean blackberry, acerola and açaí: South American berries rich in antioxidants, vitamin C and polyphenols driving the functional superfruit trend.

Nova Siri Genetics presented its genetic improvement programme and discussed the challenges and evolving dynamics of the sector at a global level.

New players are emerging, whilst established players are stepping up their efforts in genetics, logistics and post-harvest technologies to remain competitive.

The US Blueberry LCA gathers farm data on sustainability, water, energy, nutrients and pest management.

Sainsbury’s signs five-year deals with 62 UK berry farms, strengthening supply chains and securing over £5 billion investment by 2027 for stability and growth.

The global blueberry price index declined by 0.6% in week 17/2026. Retail data analysis highlights segment variations and price ranges across international supermarket chains.