EVENTI

Nova Siri Genetics presented its genetic improvement programme and discussed the challenges and evolving dynamics of the sector at a global level.

The US Blueberry LCA gathers farm data on sustainability, water, energy, nutrients and pest management.

Sainsbury’s signs five-year deals with 62 UK berry farms, strengthening supply chains and securing over £5 billion investment by 2027 for stability and growth.

New Mundo Azul blueberry varieties secure EU protection. Onubafruit strengthens innovation and growth across Europe, Spain, Portugal, and Morocco.

The global blueberry price index declined by 0.6% in week 17/2026. Retail data analysis highlights segment variations and price ranges across international supermarket chains.

North Carolina evaluates 10 raspberry cultivars in field trials, focusing on yield, fruit quality and shelf life. Crimson Treasure and Kokanee lead performance.

In week 17/2026 in Milan, berry prices show significant differences across retail chains. Full analysis of average values by category and key market dynamics

Week 17/2026 in Italian retail: raspberries surge (+10.7%), blueberries decline (-5.3%), blackberries slightly down and red currants stable. Overall index shows a modest increase.

From 25 April, all Berry Area presentations will be available exclusively to the Italian Berry community: subscribe now to the newsletter!

Oishii enters Canada starting from Toronto with Koyo Berry: premium indoor strawberries, pesticide-free, priced at $30 and positioned in the luxury fruit segment.