EVENTI

Ahold’s 4x75g pack transforms blueberries into a conveniently portioned, practical, family-friendly snack, boosting impulse buying and the perception of value.

At the Laimburg Centre, trials are being carried out on 53 varieties of blueberry to assess their adaptability, quality, shelf life and climate resilience.

In Bologna, average berry prices across retail stores range from €11.60 to €24.70/kg. The survey, conducted on 24 June 2026, covers 20 stores, 20 banners and 12 retail groups.

In week 26 of 2026, berry prices in Italy's online retail market declined 3.3% across 46 listings: red currants and raspberries led the decline, while blueberries gained 1.3%.

Peru accelerates blueberry varietal renewal: less Biloxi and Ventura, more premium genetics, quality and efficiency.

With over 1,700 delegates and 57 stands, Huelva confirms its role as a key hub for the international berry industry.

The Italian Karima® strawberry by Mattivi Breeding awarded Gold for juiciness, freshness and flavour profile.

Agrion hosts a technical blueberry meeting in Boves with field visits to ripening varieties.

In summer, a plastic greenhouse becomes a climate machine. The grower's job is to identify the bottleneck and remove it before the plant loses productive hours.

Health, convenience and pleasure are reshaping grocery choices, opening new growth opportunities for berries on the Italian market.