Italian Berry

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EVENTI

Calendario globale degli eventi specializzati sui piccoli frutti e frutti di bosco.

Markets 

Production 

30 Sep 2026

Leonardi (Sant’Orsola): “Blueberry growth depends on quality and continuity”
Italian blueberry rose 27% in 2026, Zero Residue now 15% of turnover. Leonardi discusses Sant’Orsola’s approach to quality, premium fruit and year-round supply.

Consumption 

30 Sep 2026

GreenWise frozen blueberries: Publix sued following woman’s death
A family alleges GreenWise blueberries caused a woman’s death. The official outbreak tally records no deaths.

Production 

29 Sep 2026

Agroconsulenze.com: integrated services for the blueberry industry, from agronomy to farm profitability
Agroconsulenze is expanding its range of services to support agronomists, growers, cooperatives, investors and companies operating in the blueberry sector.

Retail 

Prices 

29 Sep 2026

Berry prices in Italy: e-commerce index rises 2.4% in week 40/2026, with blackberries leading
In week 40/2026, online berry prices in Italy rose 2.4%: blackberries gained 6.3% and blueberries 2.8%, while raspberries and red currants stayed stable online.

Events 

28 Sep 2026

Webinar Berry Trend 2026: the full video
Data, trends and key players in the berry industry to understand how to accelerate the growth in Italy and bridge the gap with mature markets like UK.

Marketing 

28 Sep 2026

From product to lifestyle: unlocking the potential of berries in Italy
Linking berries to everyday routines—from sports nutrition and children’s snacks to a break at work—is key to growing the market.

Health 

26 Sep 2026

Cranberries and recurrent cystitis: can they really help prevent urinary tract infections?
Cranberry and recurrent cystitis: studies suggest a possible role in preventing urinary tract infections, but not as a treatment for an active cystitis episode.

Markets 

25 Sep 2026

Berries in Italy: between untapped potential and the challenges facing large-scale retail
According to An. Medici (Multicedi), for strawberries, it is necessary to “seasonalise the value, not just the product”. Blueberries flagship of the category.

Consumption 

25 Sep 2026

Berries in Italy: three questions for the next stage of retail growth
A Berry Trend 2026, Thomas Drahorad esamina consumi, calendario delle fragole e segmentazione dell’assortimento berries nella GDO italiana.

Marketing 

25 Sep 2026

Driscoll’s opens a pop-up shop in London dedicated to raspberries
For three afternoons, in the Soho neighbourhood, Driscoll’s offered free raspberries in a shop modelled on traditional British sweet shops.