EVENTI

The question is not whether the Italian blueberry has a future. The question is what kind of future it might have: one of mere survival, or one of revival?

The Tastiest Snack Alive blueberry campaign beats benchmarks with 18M impressions, strong engagement, and major impact on brand recall and perceived value.

The Macfrut 2026 trade fair, scheduled to take place at Rimini Fiera, will host two major events entirely dedicated to the world of strawberries,

Blueberries lead new US dietary guidelines: a natural, anthocyanin-rich fruit supporting balanced nutrition and daily health goals with low calories.

White strawberries surprise: despite no anthocyanins, they show high antioxidant capacity. Focus on achenes, polyphenols, and new prospects for berries.

Join the Berry Area to learn how breeding, growers, marketers and retailers are building the premium blueberry segment and redefining value in the category.

Tight supply and firm prices: premium push, logistics costs, weather impacts and new genetics to secure quality and continuity.

The Berry Area Visitor Guide 2026 is now online, featuring programme, exhibitors and experiential routes to help plan a focused and efficient visit across the berry supply chain.

California’s record strawberry season is boosting volumes and promotions, creating new opportunities for U.S. retail sales growth.

The global blueberry price index rises by 7.6% in week 15/2026. Premium segment drives growth at +23.44%, while organic and discount remain stable. Insights from online retail tracking.