EVENTI

OBG-Raptor is a new rabbiteye blueberry from Oregon delivering high yields, firmer berries and reduced cracking, making it ideal for fresh market and processing applications.

The programme includes five thematic sessions: Technology, Market, Blueberry Focus, Strawberry Focus and Research; it will be held in the Berry Arena, Hall B2.

Peru strengthens its global blueberry leadership with rising exports, premium varieties expansion and growing cultivated areas in Lima and Ica reshaping the market.

Strawberries improve insulin sensitivity, lipids and inflammation. Regular intake supports cardiometabolic health and helps reduce long-term chronic disease risk.

Portugal’s blueberry sector has grown rapidly but now faces new challenges. ENPM 2026 marks a shift from expansion to quality, focusing on innovation, global markets and strategy.

Brescia supermarkets show steady berry assortment but high prices: Chilean blueberries lead, raspberries and blackberries remain expensive. Retail Observatory data updated to March 2026.

Over the past two weeks, the soft fruit sector has been characterised by limited supply and high prices.

In the Netherlands, Belgium and parts of Germany, “Een handje zomer” new campaign launched focusing on social media, influencers and in-store visibility.

A new label format for Tosano: greater transparency for consumers, but also new challenges for the supply chain in terms of quality, logistics and surplus stock

Sebastian Ochoa’s exclusive guide for blueberry growers who wish to compete in high-value markets by meeting high quality standards