Strawberry benefits for heart, brain and gut health
Discover how strawberries support cardiovascular function, enhance cognitive performance, regulate metabolism and promote gut health through natural compounds.
Press review: consumer experiences, events, retail strategies and innovation in the field
In this edition we explore the latest consumer experiences. the most effective retail strategies, and the technological innovations in berry cultivation.
USHBC’s Blueberry Boost Accelerator launches in U.S.
The Blueberry Boost Accelerator was launched in the US: 9 weeks for CPG start-ups with a blueberry focus and a final prize of up to $20,000 up for grabs.
Florence retail stores: Italian berries and wide selection
On June 25, the Observatory found mostly Italian berries in Florence: fresh, diverse, with an average of 4.6 SKUs per store and prices ranging from €7.98 to €30/kg.
Freezing blueberries: methods for quality and shelf life
Techniques for freezing fresh blueberries to maintain quality, prevent clumping and freezer burn, and extend shelf life while preserving the fruit’s natural structure.
Blueberry prices drop by -1% on global e-commerce in week 26/2025
In week 26/2025, blueberry prices fell by 1% globally. Organic and discount down, 85% of references stable. Data from 12 banners and 43 blueberry products.
Blind-tested by international chefs for outstanding sensory and taste quality standards: the full list includes berries from Driscoll's and Angus Soft Fruits