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EVENTI

Calendario globale degli eventi specializzati sui piccoli frutti e frutti di bosco.

Markets 

25 Sep 2026

Berries in Italy: between untapped potential and the challenges facing large-scale retail
According to An. Medici (Multicedi), for strawberries, it is necessary to “seasonalise the value, not just the product”. Blueberries flagship of the category.

Consumption 

25 Sep 2026

Berries in Italy: three questions for the next stage of retail growth
A Berry Trend 2026, Thomas Drahorad esamina consumi, calendario delle fragole e segmentazione dell’assortimento berries nella GDO italiana.

Marketing 

25 Sep 2026

Driscoll’s opens a pop-up shop in London dedicated to raspberries
For three afternoons, in the Soho neighbourhood, Driscoll’s offered free raspberries in a shop modelled on traditional British sweet shops.

Retail 

Prices 

25 Sep 2026

Blueberries, global price index rises 1.9% in W39/2026 across major international retail markets
The global blueberry price index rose 1.9% in W39/2026, with gains for organic, premium and standard products across major international retail markets tracked.

Marketing 

24 Sep 2026

Origin, trust and packaging: what makes a brand authentic in the eyes of the consumer
Place of origin, brand humanisation and handwritten typefaces influence perceived value, price sensitivity and purchasing behaviour.

Retail 

Prices 

24 Sep 2026

Berries in Florence: retail prices rise, led by blueberries and uneven quality across stores
Berry prices rise across Florence retail stores: blueberries average €18.87/kg, blackberries €24.12/kg, while product quality varies across the surveyed stores.

Events 

23 Sep 2026

Berry Trend 2026: three questions about growth in Italy’s berry market
On 25 September, Berry Trend will examine consumption, strawberry availability and retail assortments in Italy.

Breeding 

23 Sep 2026

Premium strawberries: Culta tests its AI-assisted model beyond Asia
The Japanese breeder aims to take its premium strawberries beyond Asia. The test is whether its varieties and business model can scale.

Retail 

Prices 

23 Sep 2026

Online berry market in Italy: red currants +8.4% and price index up 1.8% in week 39 of 2026
In week 39/2026 online berry prices in Italy rose 1.8%: red currants +8.4%, blackberries +4.4%, blueberries +1.1%, while raspberries fell 1.4% in online retail.

Events 

22 Sep 2026

Polish berry production accelerates investment in tunnels, technology and quality
Poland is investing in tunnels, soilless systems and automation. Berry Forum 2026 will examine the sector’s next production phase.