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EVENTI

Calendario globale degli eventi specializzati sui piccoli frutti e frutti di bosco.

Production 

14 Aug 2026

Chiara Guffanti's book and the uncomfortable truths about berries
In *Mille metri di dolcezza*, Chiara Guffanti sweeps the reader into a whirlwind of passion for the mountains and her special and unique berries.

Sustainability 

14 Aug 2026

Ethephon in blueberries: from 19 August, the EU limit will fall from 20 to 0.01 mg/kg
The new MRL coincides with the limit of analytical determination. The measure also applies to products already on the market prior to the date of application.

Breeding 

Varieties 

14 Aug 2026

New Oregon Blueberry varieties: interview to Jamie Petchell (GPG)
In an exclusive interview with Italian Berry, Jamie Petchell discusses the positioning of the new blueberries from early trial results to licensing strategies.

Packaging 

13 Aug 2026

Italy: the PPWR is in force, but penalties will not apply until 2030
The PPWR is now in force in Italy, including produce weighing less than 1.5 kg. However, penalties for non-compliance will apply only from 1 January 2030.

Markets 

13 Aug 2026

In Saxony-Anhalt, 26 per cent of spending on fresh fruit is on berries
In the German region, spending on berries amounts to around 5.20 euros per month per household, which works out at over 62 euros a year.

Costs 

13 Aug 2026

Blueberry prices in Poland: the threshold is 20 PLN/kg, equivalent to 4.65 €/kg
In Poland, producers state that 20 PLN/kg – approximately 4.65 €/kg – is the price required to cover costs, risks and investments.

Retail 

Prices 

13 Aug 2026

Modena berry prices range from €10.57 to €23.18 per kilo across 16 supermarkets and 12 groups
The Italian Berry Monitor analyses berry prices and ranges in 16 Modena supermarkets, surveyed on 12 August 2026 across major retail banners and local groups.

Marketing 

12 Aug 2026

Fresh strawberries double the value of the shopping basket
Strawberries may represent not only an important item within the produce department, but also an effective driver of complementary purchases for retailers.

Retail 

Prices 

12 Aug 2026

Global blueberry price index falls 0.4% in week 33 of 2026 as premium segment declines sharply
The global blueberry price index falls 0.4% in week 33/2026: premium prices decline, while organic and standard segments rise across the main monitored markets.

Advice 

Consumption 

11 Aug 2026

Whole blueberries: a choking hazard for young children
"Safety: Young children may choke if swallowed whole" is the warning that is beginning to appear on blueberry packs sold in Italy.