EVENTI

Xiaomin Wang will speak at the Berry Area (Macfrut) about the growth of blueberries in China, paving the way for the International Vaccinium Symposium (ISHS)

A photo report on berries in Chinese shops during week 15 of 2026.

In Italy’s online retail, raspberry, blueberry and blackberry prices decline, while red currants increase. Week 16/2026 overview of pricing trends and assortment composition.

The question is not whether the Italian blueberry has a future. The question is what kind of future it might have: one of mere survival, or one of revival?

The Tastiest Snack Alive blueberry campaign beats benchmarks with 18M impressions, strong engagement, and major impact on brand recall and perceived value.

Global berry demand is rising, but costs, water and new production hubs are making the market far more competitive.

The Macfrut 2026 trade fair, scheduled to take place at Rimini Fiera, will host two major events entirely dedicated to the world of strawberries,

Blueberries lead new US dietary guidelines: a natural, anthocyanin-rich fruit supporting balanced nutrition and daily health goals with low calories.

White strawberries surprise: despite no anthocyanins, they show high antioxidant capacity. Focus on achenes, polyphenols, and new prospects for berries.

Join the Berry Area to learn how breeding, growers, marketers and retailers are building the premium blueberry segment and redefining value in the category.