EVENTI

With the exception of blackberries, harvest estimates are higher than last year’s for all varieties, partly due to the increase in the area under cultivation.

Traditional, aromatic and not well suited to long supply chains: Capron Royale muscat strawberry is a product best suited direct sales and specialist ranges.

Across Genoa stores, berries remain a local category: good quality, mid-high prices, Italian and Romanian blueberries, scarce raspberries, and mostly Italian blackberries.

A Guardian survey of strawberries sold in British supermarkets reveals a mature, segmented market with great emphasis on variety, origin, taste and transparency

The global blueberry price index rises by 3.01% in week 27/2026: standard gains 4.62%, premium is positive, discount stable and organic declines in the retail panel this week.

Facebook reviews on moldy strawberries highlight consumer expectations and shelf-life challenges for berries.

In the UK, British Berry Growers urges a ban on outdoor junk food advertising and promotes berries to protect children’s healthy eating on the school journey on UK roads now.

In week 27/2026, berry prices in Italy’s online grocery market fell by 3.3%. Blueberries dropped 4.5%, raspberries 3.3% and blackberries 2.4%, fuelling the overall price drop.

In Europe, private labels are growing in volume: for soft fruits, the challenge for corporate brands is to create value beyond price.

Discover how berries rich in polyphenols, fiber and vitamins support wellbeing and drive innovation across the food supply chain, from harvest to consumption for daily health.