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EVENTI

Calendario globale degli eventi specializzati sui piccoli frutti e frutti di bosco.

Marketing 

24 Sep 2026

Origin, trust and packaging: what makes a brand authentic in the eyes of the consumer
Place of origin, brand humanisation and handwritten typefaces influence perceived value, price sensitivity and purchasing behaviour.

Retail 

Prices 

24 Sep 2026

Berries in Florence: retail prices rise, led by blueberries and uneven quality across stores
Berry prices rise across Florence retail stores: blueberries average €18.87/kg, blackberries €24.12/kg, while product quality varies across the surveyed stores.

Events 

23 Sep 2026

Berry Trend 2026: three questions about growth in Italy’s berry market
On 25 September, Berry Trend will examine consumption, strawberry availability and retail assortments in Italy.

Breeding 

23 Sep 2026

Premium strawberries: Culta tests its AI-assisted model beyond Asia
The Japanese breeder aims to take its premium strawberries beyond Asia. The test is whether its varieties and business model can scale.

Retail 

Prices 

23 Sep 2026

Online berry market in Italy: red currants +8.4% and price index up 1.8% in week 39 of 2026
In week 39/2026 online berry prices in Italy rose 1.8%: red currants +8.4%, blackberries +4.4%, blueberries +1.1%, while raspberries fell 1.4% in online retail.

Events 

22 Sep 2026

Polish berry production accelerates investment in tunnels, technology and quality
Poland is investing in tunnels, soilless systems and automation. Berry Forum 2026 will examine the sector’s next production phase.

Production 

22 Sep 2026

Local blueberries and imports: UK and Italy face the same challenge
The UK and Italy consume far more blueberries than they produce. The challenge for local growers is to find the right market positioning.

Markets 

21 Sep 2026

China’s blueberry boom fuels a battle over prices and protected varieties
WSJ reports about China’s blueberry boom which has lowered prices and intensified disputes over the unauthorised propagation of protected varieties.

Health 

19 Sep 2026

How many blueberries per day? What research says about amounts, benefits and current limits
Blueberry studies test different daily amounts: here is what research says about portions, vascular benefits, cognition, and current limits of the evidence now.

Markets 

18 Sep 2026

Blackberries, the German market is seeing a shift in origin: Portugal accounts for 32%
German production is falling whilst blackberry imports are rising. Portugal and Morocco are gaining ground at Spain’s expense.