EVENTI

The initiative, aimed at Piedmontese producers and technicians, was created to offer an up-to-date overview of the main new varieties of berries.

Discover why berries are rich in antioxidants and how they support health, according to the latest scientific research on blueberries, currants, raspberries and cranberries.

In 2025, blueberries will be growing in Italy: 9.1 million households will be buying them, up 65% in five years. Frequency, quantity and spending increase,

Michigan wild blueberry strengthens its leadership thanks to Michigan State University research: new varieties, SWD control and agronomic innovation

Pressure is mounting on programming, logistics and commercial windows (Peru, Zimbabwe, India) as innovation accelerates (Mexico, Spain, Turkey).

2025 saw an unseen acceleration in Italian households’ consumption of blueberries, which came close to 20,000 tonnes and nearly €250 million in total spending.

In Berlin, Driscoll’s unveils strawberries with Tajin and blackberries with cheese at Fruit Logistica, promoting bold savory pairings and new consumption occasions for fresh berries.

In Trento, the berries retail monitor reports rising prices and reduced availability. Blueberries remain mainly in 125g packs, while raspberries, blackberries and red currants are often absent.

Berries are becoming an increasingly modern-trade-driven category in Italy, with the center of gravity moving further toward supermarkets and discounters.

Colombia’s blueberry sector surges with +609% export growth forecast by 2026, 600 hectares in production and strong expansion in Antioquia, Boyacá and Cundinamarca.