EVENTI

Two models emerge: efficiency and product range, represented by Aldi and Lidl; depth of range and quality of management, represented by Esselunga.

In week 29/2026, berry prices in Italian online retail fell by 2.1%: redcurrants plunged 18%, while blackberries rose 2.7% across the monitored assortment data.

On July 7, Germany celebrates its national blueberry with a campaign combining health, regionality and support for the supply chain.

Berries need to move beyond the usual generic messages about health and freshness: new branding is increasingly focusing on rituals, communities and identity.

Research, resilient varieties, healthy snacks and sustainable packaging reshape the future of strawberries, raspberries, blueberries, blackberries and currants.

In week 28 of 2026, the global blueberry price index rose by 4% in the e-commerce sector: premium blueberries were up 25.16 per cent, organic blueberries rose, whilst standard blueberries fell slightly.

Experts and producers explored strategies for successful investment. The event included also a blind test of six varieties and field visits.

Leaf brix in berries can reveal plant physiology, stress and nutrient balance, but only when interpreted with sap analysis and field observation.

Milan stores show full berry shelves with Italian blueberries, abundant blackberries, strong promotions and competitive prices in July 2026 supermarket surveys.

In the US, a batch of GreenWise organic frozen blueberries sold by Publix in eight states has been recalled.