EVENTI

Four 150g units in a single pack: Fruitist brings a new format from Whole Foods UK, designed for snacking and the back-to-school season.

In week 36/2026, Italian retail berry prices rose 2.3% overall: blueberries +3.5%, blackberries +2.8%, raspberries +1.2%, while red currant prices stayed stable.

The Blueberry Boost Accelerator is a programme run by the U.S. Highbush Blueberry Council (USHBC) in partnership with the consultancy firm VentureFuel.

Growth will be driven by investment in improved varieties, the introduction of modern cultivation techniques and the adjustment of planting schedules.

A study in 23 healthy adults suggests an anthocyanin-rich blackcurrant drink may support endothelial function after a high-fat meal, with key limitations.

G-Berries presents a new early raspberry variety for winter production regions, with fruit weighing over 6 g and a 10-day shelf life. It will be available from 2027.

Global production of blueberries is set to rise from 2.3 million tonnes (2025) to around 3.4 million tonnes in 2029. Focus on efficiency and new technologies.

The event aims to bring together the various key players in the blueberry supply chain. Among the speakers is the international expert Sebastian Ochoa,

Turin's berry shelves show fragmented supply, rising prices and limited availability. Blackberry and raspberry quality declines, while blueberries remain sound.

In week 35/2026, the global blueberry price index rose 1.6%: organic gained 8.23%, standard climbed 2.09%, while the premium segment dropped by 8.62% in retail.