EVENTI

Focus on strawberries at the Berry Area of Macfrut 2025: genetic innovation, new varieties, sensory quality and growing techniques from Southern Italy. A key event for the future of strawberry growing.

Azcaval guides sustainable automation of fruit packaging in Italy, Europe, America and Africa with berries and stone technologies.

Colombia’s blueberry sector grows 669% by 2026, with premium quality and year-round production targeting the US, Europe, and Asia.

The berries retail monitor on 20 stores shows an average assortment of 3.7 references. Raspberries and blackberries still expensive. Where is the top quality.

At Macfrut 2025 Maf Roda presents Berryscan G7 and new automated solutions for grading, packing and protecting blueberry quality, reducing costs and labour.

In China, demand for blueberries, raspberries and blackberries is growing thanks to health, local product quality, targeted marketing and expanding e-commerce.

Global blueberry prices up: +2.2% as at 15/04. References also up (+7%). Peak €61.63/kg (FairPrice), minimum €9.08/kg (Walmart).

Italian online retail market prices week 16/2025: raspberries -5.7%, blueberries -1%, blackberries up 3%. Weekly trend of berries.

Only by comprehending the needs, habits, and motivations of the Italian berry consumers can a product—and its communication—be truly centered around them.

The core turnover 2024 (berries, strawberries, cherries) increased by 9.4 per cent from 65 million in 2023 to over 71 million in 2024.