EVENTI

Among the activities carried out by the European Berry Swing project is a partnership with APT Livigno and the Italian Paralympic Committee.

This week, the press reiview is about varietal strategies and premium positioning, and the growing challenges associated with logistics, climate and costs.

In 2024, berries grow in Spain despite rising prices: volumes up 8.1% and spending +14.3%, with strawberries accounting for over 90% of total berry consumption

In Bologna retail, berries show diverse global origins but high prices and limited volumes. Blueberries remain stable, while raspberries and blackberries are expensive, with good quality.

BerryWorld launches a global campaign highlighting blueberry and berry health benefits, focusing on immunity, hydration, gut health and weight management trends in 2026.

The number of households making purchases is growing, market penetration is rising, total volumes are increasing significantly, and value has reached a new high

In week 14/2026, the global blueberry price index declined by 1%. Premium and organic segments dropped, discount remained stable, while standard recorded a slight increase.

In 2025, the currant market in Italy is showing signs of recovery compared with 2024, but within a five-year outlook that remains fragile.

Chile blueberry exports for 2025-26 rise by 2.7%, led by strong demand in Europe. New varieties expand, traditional decline, while frozen blueberries record a sharp increase globally.

In week 14/2026, online berry prices in Italian retail show blackberries rising (+4.4%), declines for raspberries and blueberries, while red currants remain stable overall.