EVENTI

The US invests $850K in blueberries to strengthen exports and global presence. The AFTPP program targets strategic markets across Asia and Latin America to drive demand

The agronomic management of berries is undergoing a decisive shift: from controlling inputs to dynamically measuring the plant’s actual needs.

In Piacenza retail, blueberry and blackberry prices drop due to promotions, while raspberries remain stable and red currants stay expensive. Good quality but limited assortment.

Brazil opens its market to Italian strawberry plants, marking a key step for exports and nurseries. After years of talks, companies gain access to a strategic and fast-growing market.

UK berry sector faces rising costs in energy, fertilisers and labour. Supply chain collaboration is key to ensure stable production and sustainable pricing.

CREA showcased around 40 new strawberry varieties to the public during Macfrut (21-23 April 2026).

Global blueberry prices slightly rise (+0.1%) in week 18/2026. Premium segment shows strong growth (+8.67%), while listings decline (-13%). Overall price stability across global retail chains.

The survey reveals a sector geared towards growth, but one that remains subject to significant cost pressures and structural challenges in production.

In week 18/2026, berry assortments in Italy’s online retail dropped by 14%. Full analysis of retail prices per kg by product and retailer, with comparison to the previous week.

The main challenges relate to the weather, the limited availability of plant protection products, artificial intelligence in breeding, and consumer preferences