EVENTI

Berry Area 2026 brought together exhibitors, operators, technicians, buyers, researchers, and stakeholders for three dynamic days of events, meetings, and experiences.

According to Castagnasso, the competitive advantage today lies in timing – that is, synchronising production, demand, logistics, quality and the sales window.

In week 20/2026, berry grocery prices in Italy declined: raspberries -4.2%, blueberries -3.4%, blackberries -1.3% and the weekly index at -2.9%, confirming broad falls across all categories.

Aldi expects British blackberry sales to rise 20%, driven by sweeter varieties and its partnership with Driscoll’s for a 100% UK range from 21 May.

Peru ended the 2025–26 blueberry season with 382,934 tonnes exported: up 20%, with exports to Europe up 34%.

Supported by unique microclimates and rapid agronomic modernization, Georgia is positioning itself precisely within a crucial commercial window.

Eating strawberries every day may support heart health, brain speed and antioxidant defenses: a San Diego study confirms practical benefits for daily prevention and healthy aging habits

For years, strawberries have been the main berry crop in Greece. But the landscape is changing: blueberries, raspberries and blackberries are gaining ground.

The definition of a premium category for blueberries requires a rigorous and fully integrated supply chain architecture.

USHBC brings blueberries to the Formula 1 Miami Grand Prix with Blueberries GO BIG, linking marketing, social media and Gen Z to boost demand, visibility, consumption and cultural relevance.