EVENTI

This week the berries category shows firm European pricing, varietal breakthroughs in Southeast Asia, and faster adoption of field tech and diagnostics.

BerryWorld Orb is the first UK-born blueberry: big, tasty and hardy. Already awarded 'Tastiest Blueberry', it debuts in UK retailers and starts trials in Europe and South America.

Highland Charm is a new Northern Highbush blueberry variety offering premium flavour, large fruit, strong yields and adaptability to modern growing and market demands.

The blueberry price index in the global retail trade shows +2.5 % in week 38/2025: 43 references were monitored in 14 brands, with 74 % of prices remaining stable.

Canada successfully grows blueberries indoors in winter: gene-editing and sustainable tech lead the way to year-round farming.

Week 38/2025: blueberry and blackberry prices rise. Raspberries drop, redcurrants stable. Blueberries account for over one-third of Italy’s online retail assortment.

Behind every kilo of blueberry exported are silent losses, difficult to quantify but affecting millions of euros in farm yields.

Blueberries, rich in anthocyanins, support memory, cognition and metabolism. Research highlights their potential in reducing midlife cognitive decline risk.

Aronia (chokeberry) is a berry native to North America, is known as a superfood for its extraordinary concentration of antioxidants, vitamins, and polyphenols.