EVENTI

At Macfrut 2025, CNR-IBE led a sensory test with 1,780 samples of strawberries, raspberries and blueberries to define the ideal berry profile for consumers.

Driscoll’s Devoted to Delicious™ lands in Berlin with 835 billboards, berry bikes, in-store events and social activations to win over German consumers.

Molari: 'Packaging is a strategic element for us, a tool for enhancing the product and responding to consumer needs'

The presence of Italian raspberries in the fruit and vegetable markets is growing. On blueberries origins vary between Spain and Morocco and the last Sicily.

In California, Paul Gill grows 350 acres of organic blueberries with zero fungicides, using sunlight and biological inputs in a data-driven, sustainable farming model.

At Macfrut 2025, Thomas Drahorad's talk at the Berry Area offered a detailed snapshot of the evolution of berry consumption in Italy.

A 95-page report highlights the uncertain economic outlook for British berries and calls for support from government and the retail sector.

BelOrta and Hoogstraten combine Belgian blueberries to strengthen distribution, quality and visibility of the local product in national channels.

Official launch of the European area offer. Blueberries top assortment, average prices and variations per fruit.

Every year, with the arrival of spring, the strawberry makes a comeback in the fruit and vegetable department and in the media. For better or for worse.