Blueberries are now officially part of the smart snack category, thanks to the new 250g format launched by F.lli Orsero. The company introduces a resealable package designed for those who want to enjoy berries at any time of day, without compromising on freshness and quality.
A functional pack
Designed to meet increasingly flexible and mindful eating habits, the new transparent tray is heat-sealed with a resealable film. It's the ideal solution for those looking for a healthy and tasty way to curb hunger throughout the day while preserving the organoleptic properties of blueberries.
The transparency of the container enhances product appeal on the shelf, offering an eye-catching display and ensuring visible quality traceability.
Blueberries on the go
From breakfast on the move to an office break or post-workout snack, Orsero blueberries become the wellness ally for smart snacking. The new packaging fits easily into a backpack or handbag, reducing waste and offering a real alternative to processed snacks.
The supply chain project
Behind F.lli Orsero's berries is an integrated supply chain project, developed in collaboration with the Molari family, experts in varietal selection and plant propagation under the brand I Frutti di Gil.
This synergy between Orsero Group's production know-how and the Molari family's agronomic expertise allows blueberries to be grown with care and delivered quickly to Italian tables, preserving taste and freshness.
The future is smart
With this new product, F.lli Orsero reaffirms its commitment to sustainable innovation in the fruit and vegetable sector, focusing on practical solutions that support everyday berry consumption.
A choice that speaks to new generations and to those who seek flavor, health, and convenience in a single gesture.
Text and image source: F.lli Orsero
