Press review: European markets, technology, exports and promotions
This week the berries category shows firm European pricing, varietal breakthroughs in Southeast Asia, and faster adoption of field tech and diagnostics.
BerryWorld Orb: the first 100% British blueberry debuts on the UK market
BerryWorld Orb is the first UK-born blueberry: big, tasty and hardy. Already awarded 'Tastiest Blueberry', it debuts in UK retailers and starts trials in Europe and South America.
Highland Charm: the new premium blueberry from international research
Highland Charm is a new Northern Highbush blueberry variety offering premium flavour, large fruit, strong yields and adaptability to modern growing and market demands.
Global Blueberry Price Index: +2.5% in week 38/2025
The blueberry price index in the global retail trade shows +2.5 % in week 38/2025: 43 references were monitored in 14 brands, with 74 % of prices remaining stable.
Blueberries, rich in anthocyanins, support memory, cognition and metabolism. Research highlights their potential in reducing midlife cognitive decline risk.