14 Jun 2025

Press review: sustainable packaging, taste award, new varieties

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This week we explore sustainable packaging (from pumpkin-fiber trays to ripeness sensors), taste awards, post-harvest eco-design, and new high-yield varieties.

Sustainable & Innovative Packaging

100 % Compostable Pumpkin-Fiber Trays

A Spanish producer has introduced trays made from pumpkin fiber, fully compostable in 30 days. They provide a superior moisture barrier that keeps strawberries crisp for over 10 days, matching or surpassing synthetic materials in shelf life.

Source: New 100% compostable pumpkin-fiber trays – Fruitbook Magazine, June 13, 2025

Active Labels with Ripeness Sensors

A UK startup developed labels with biosensors that change color as fruit ripens, enabling stores to reduce waste by 25 % through real-time freshness monitoring.

Source: Active labels with ripeness sensors – ProduceNews, June 14, 2025

Taste Excellence Awards

BerryWorld Wins at Superior Taste Awards 2025

Several varieties – Eureka, Sweet Karoline®, Eves Joy, Eves Delight, and Reyes® – were honored for flavour excellence by an international jury, highlighting the impact of sensory-driven breeding.

Source: BerryWorld celebrates wins across the full berry portfolio at 2025 Superior Taste Awards – HortiDaily, June 9, 2025

Agronomic Performance

Outstanding Yields from New Strawberry Variety “Llosana”

Llosana, grown in Basilicata, delivered excellent yields and shelf life for over five months, fully booked before peak season thanks to optimized agronomy.

Source: Excellent yields for a newly introduced strawberry variety – HortiDaily, June 9, 2025

Photo: Freepik

Italian Berry – All rights reserved

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