EVENTI

Varietal characterisation by country and production area is becoming essential to achieving production objectives, not only in terms of volumes.

Fall Creek unveils SEKOYA Nova ‘FC15-173’ high-chill blueberry at Fruit Logistica 2026 in Berlin. Focus on shelf life, fruit size and grower benefits from Eugene, Oregon.

Week 5 of 2026 highlights mixed weekly price trends for berries in Italy’s online GDO channel, showing differentiated movements across categories and a generally stable product assortment.

Andalusia holds 32% of EU’s blueberry production, with Huelva as a key hub. Strong export growth and yield boost define the 2024/25 season.

Blueberries support heart, brain and healthy aging. Clinical studies confirm their powerful role in preventing disease and boosting long-term wellness through nutrition.

Headlines from the past two weeks include blueberry momentum (Peru’s record and EU balancing via Chile/Egypt), a slow start for Spanish strawberries.

CIV strengthens R&D by appointing Juan Carlos Gutierrez as strawberry breeder for Southern Europe, based in Huelva.

Diagnostic tools and the fine line between measurement and informed estimation: berry production has never been so closely monitored. But there is a risk.

In the retail stores of the Tuscan capital, there is little choice of brands, but they are well stocked, with better quality at Conad, Coop, Eurospin, Pam and Lidl.