EVENTI

During Macfrut’s three-day event dedicated to strawberries and berries, the sector showcased enthusiasm and professionalism, reflecting double-digit growth.

Mortiño, Andean blackberry, acerola and açaí: South American berries rich in antioxidants, vitamin C and polyphenols driving the functional superfruit trend.

New players are emerging, whilst established players are stepping up their efforts in genetics, logistics and post-harvest technologies to remain competitive.

Nova Siri Genetics presented its genetic improvement programme and discussed the challenges and evolving dynamics of the sector at a global level.

The US Blueberry LCA gathers farm data on sustainability, water, energy, nutrients and pest management.

Sainsbury’s signs five-year deals with 62 UK berry farms, strengthening supply chains and securing over £5 billion investment by 2027 for stability and growth.

New Mundo Azul blueberry varieties secure EU protection. Onubafruit strengthens innovation and growth across Europe, Spain, Portugal, and Morocco.

The global blueberry price index declined by 0.6% in week 17/2026. Retail data analysis highlights segment variations and price ranges across international supermarket chains.

In week 17/2026 in Milan, berry prices show significant differences across retail chains. Full analysis of average values by category and key market dynamics

North Carolina evaluates 10 raspberry cultivars in field trials, focusing on yield, fruit quality and shelf life. Crimson Treasure and Kokanee lead performance.