EVENTI

In week 20/2026, berry grocery prices in Italy declined: raspberries -4.2%, blueberries -3.4%, blackberries -1.3% and the weekly index at -2.9%, confirming broad falls across all categories.

Aldi expects British blackberry sales to rise 20%, driven by sweeter varieties and its partnership with Driscoll’s for a 100% UK range from 21 May.

Peru ended the 2025–26 blueberry season with 382,934 tonnes exported: up 20%, with exports to Europe up 34%.

Supported by unique microclimates and rapid agronomic modernization, Georgia is positioning itself precisely within a crucial commercial window.

Eating strawberries every day may support heart health, brain speed and antioxidant defenses: a San Diego study confirms practical benefits for daily prevention and healthy aging habits

For years, strawberries have been the main berry crop in Greece. But the landscape is changing: blueberries, raspberries and blackberries are gaining ground.

The definition of a premium category for blueberries requires a rigorous and fully integrated supply chain architecture.

USHBC brings blueberries to the Formula 1 Miami Grand Prix with Blueberries GO BIG, linking marketing, social media and Gen Z to boost demand, visibility, consumption and cultural relevance.

The berry sector continues to be characterised by dynamic developments, driven by varietal innovation, climate change and shifts in the global balance of power.

Italian blueberries must close the productivity gap, diversify varieties and strengthen the supply chain to compete effectively against growing competition.