Sustainable berry growing techniques: new protocols at Macfrut 2025
At Macfrut 2025, Michele Ghezzi will present an innovative approach to the organic and integrated cultivation of small fruits in the Berry Area programme.
At Macfrut the price-quality ranking of the berry range of Italian supermarkets
An analysis of the price/quality positioning of the berry range in the Italian retail will be part of the event programme of the Berry Area at Macfrut 2025.
Blueberry flavoured limited edition of Kinder Fetta al Latte until July 2025
Ferrero's new product will be the first in a series of limited fruit flavoured editions arriving in large retail refrigerated counters from March 2025.