EVENTI

Discover the Berry Area 2025 event program: three days of meetings, research and innovation on the small fruit industry.

In the week 17/2025, the prices of berries in the Italian e-commerce registered strong declines: blackberries -11%, raspberries -8.1%, general index -5.2%. Redcurrants were stable, blueberries increased slightly (+0.2%). The available assortment is also growing.

Marco R. Butera performs technical consultancy in a dozen global countries: at Berry Area he will speak about the main issues in blueberry production.

Sant'Orsola brings blackberry, blueberry and raspberry innovations to the Berry Area of Macfrut 2025 with the Residuo Zero project and new market strategies.

Focus on strawberries at the Berry Area of Macfrut 2025: genetic innovation, new varieties, sensory quality and growing techniques from Southern Italy. A key event for the future of strawberry growing.

Azcaval guides sustainable automation of fruit packaging in Italy, Europe, America and Africa with berries and stone technologies.

Colombia’s blueberry sector grows 669% by 2026, with premium quality and year-round production targeting the US, Europe, and Asia.

The berries retail monitor on 20 stores shows an average assortment of 3.7 references. Raspberries and blackberries still expensive. Where is the top quality.

At Macfrut 2025 Maf Roda presents Berryscan G7 and new automated solutions for grading, packing and protecting blueberry quality, reducing costs and labour.

In China, demand for blueberries, raspberries and blackberries is growing thanks to health, local product quality, targeted marketing and expanding e-commerce.