EVENTI

From Spain to Italy, Cuna de Platero focuses on retail stores and premium berries: Cupla, the blueberry variety that raises quality and margins.

New UC Davis strawberry varieties shine in Egypt and Jordan: high quality, strong yields, and advanced nursery setups are shaping the future of strawberry farming in the Middle East.

In week 20/2025, the global blueberry price index rose by 2.0% compared to the previous week, driven mainly by increases in the organic and premium segments. The discount segment bucked the trend with a sharp -12.53% drop.

The May issue of the monthly magazine Sale & Pepe is a particularly rich edition for berry lovers.

In the week 20/2025, berries record a general price decrease in the Italian online retail trade. The assortment grew by 10%, with 75 references compared to 68 in the previous week. Find out the details by sign and product.

Agrovision rebrands as Fruitist and strengthens its focus on premium superfruits, healthy snacks, and a vertically integrated supply chain. The group hits $400M in sales and triples jumbo blueberry volume, expanding into cherries and new global markets.

Italian Berry's survey of a selection of leading Italian stakeholders also revealed the expected trend in retail prices.

At the Berry Area of Macfrut 2025, Emanuela Soressi and Laura Maragliano talk about the berry boom: from new buying habits to kid-adults consumers.

New breeding trends through to the deeper values that drive the consumer: download all the presentations of the speakers in the Berry Area programme.

On 5/5/2025 in Milan, the prices of berries were surveyed in 20 stores: top Carrefour Express, Sigma and Ipercoop; lower prices at Prix Quality, iN's and Aldi.