EVENTI

Blueberries are a fairly new product for the Italian consumer and purchasing habits are very much influenced by socio-demographic conditions.

7.2 million Italian families buy blueberries at least once a year. What are their buying behaviours and what do they put in their shopping basket?

The Italian blueberry market has risen from € 130.7 million to € 150.5 million in the last 12 months. Italian Berry - GfK data are updated to 30/06/2024.

The small fruit market (blueberries, raspberries, blackberries and redcurrants) in Italy is worth € 214 million according to GfK - Italian Berry data updated on 30/06/2024.

Matteo and Luca Molari, co-CEOs of I Frutti di Gil, analyze the latest trends in the berry category for Italian Berry (data from Italian Berry-Gfk).

In Trento, the shelves are well stocked and the quality of the late Italian berries is also generally good. The survey took place on 31/07/2024.

The increase is driven by the standard category, which recorded a +2.6% change in prices.

Raspberries (-4.5%) drag down the Italian e-commerce price index, in a decline affecting all references in the berry category.

The LIVIE™ dispenser is an innovative tool for adding value to blueberries and was also designed in response to the EU packaging regulation.

The survey was carried out on 24/07/2024 in the urban area of Milan (Italy) and covered 20 sales outlets of 19 brands belonging to 16 retailers.