In this edition we explore the latest consumer experiences and events, the most effective retail strategies, and the technological innovations in berry cultivation.
Consumer Experiences & Events
Driscoll’s Opens London’s First-Ever Pop-Up Devoted to Berries
From June 25 to 27 on Bateman Street in Soho, Driscoll’s launched “The Berry Patch,” an interactive pop-up recreating a traditional fruit shop and offering visitors tastings of strawberries, raspberries, blueberries, and blackberries. The initiative aims to showcase the full product range, foster direct engagement, and gather taste feedback.
Source: Driscoll’s – London’s first-ever pop-up devoted to berries – HortiDaily, June 26, 2025
“Berry Wonderland” Opens in Vimodrone
Starting June 21, Steflor (MI) offers a themed trail through blueberry rows featuring educational activities and guided tastings. The experience is designed to engage families and enthusiasts by combining entertainment with promotion of the local product.
Source: Berry Wonderland opens June 21 at Steflor (MI) – Fruitbook Magazine
Retail Strategies
Solid Crops and Shopper-Focused Strategies Put Berries in the Spotlight
Analysis by Produce Market Guide indicates that dedicated displays and high-quality products in supermarkets capture summer shoppers’ attention. Recent data show that positioning berries in both produce and bakery departments, combined with targeted promotions, can increase sales by up to 15% during the warm season.
Source: Solid Crops and Shopper-Focused Strategies Help Berries Shine in the Retail Spotlight – Produce Market Guide, June 2025
Cultivation Innovations
Open Tops: Cutting Costs and Labor in Blueberry Growing
A UK company has implemented the “Open Tops” system in blueberry fields, significantly reducing labor costs by improving plant accessibility. This solution enables faster, less intensive interventions, optimizing ripening and harvesting without compromising fruit quality.
Source: With Open Tops, we are drastically reducing labor requirements and costs in blueberry cultivation – HortiDaily, June 13, 2025
