EVENTI

Battistini Vivai leads blueberry innovation with new varieties and global projects across Europe, USA, Chile, and Spain.

Discover the challenges and opportunities of Italian strawberries: climate, innovation, quality, market, and branding, with focus on Basilicata.

Record demand for Italian strawberries in 2025, but supply falls. Discover causes, challenges, strategies, climate, research, export, quality, varieties, innovation, sustainability, consumers, price, labour, retail, AI, genetics, collaboration.

Tasting in the department increases sales of berries in the Italian retail sector. Communication strategies, producer partnerships and family formats enable consumer loyalty and increase sales volumes.

Discover new raspberry varieties and the challenges of the sector at the Berry Area of Macfrut 2025, with a focus on Southern Italy and genetic research.

The Berry Area opens tomorrow at Macfrut 2025: an opportunity to discover trends, innovations and prospects in the berries sector and meet operators, buyers and companies from all over the world.

Agrion and Insolight experiment in Piedmont with agrivoltaics on above-ground blueberries: data, yield and sustainability for the future of specialised agriculture.

"The scale and sophistication of this structure is unparalleled - it's not just agriculture, it's a tourist attraction," said one tourist.

The Mach Foundation presents at Macfrut 2025 in Rimini the latest research on blueberry: genetic innovation, quality and sustainability.

The visitor guide includes the full event schedule, experiential tours, the list of all exhibiting companies, and a selection of recommended itineraries.