EVENTI

Brazil opens its market to Italian strawberry plants, marking a key step for exports and nurseries. After years of talks, companies gain access to a strategic and fast-growing market.

CREA showcased around 40 new strawberry varieties to the public during Macfrut (21-23 April 2026).

Global blueberry prices slightly rise (+0.1%) in week 18/2026. Premium segment shows strong growth (+8.67%), while listings decline (-13%). Overall price stability across global retail chains.

The survey reveals a sector geared towards growth, but one that remains subject to significant cost pressures and structural challenges in production.

In week 18/2026, berry assortments in Italy’s online retail dropped by 14%. Full analysis of retail prices per kg by product and retailer, with comparison to the previous week.

Donato Antonio Sabato: “Synergy wins the day”. The 2027 edition will take place in Scanzano Jonico on 24 and 25 April.

The main challenges relate to the weather, the limited availability of plant protection products, artificial intelligence in breeding, and consumer preferences

2025–2026 berries season analysis: blueberry quality, postharvest issues and logistics challenges across USA, EMEA and Latin America in an increasingly complex global supply chain.

During Macfrut’s three-day event dedicated to strawberries and berries, the sector showcased enthusiasm and professionalism, reflecting double-digit growth.