The market in Turin is certainly rich in products and also shows an interesting segmentation: from premium to organic to zero residue options in many stores. Moreover, there is a good variety of packaging formats for blueberries (ranging from 125 grams to 170, 250, 300, and 500 grams).
The market also confirms its richness in terms of brands, even within the same store, which makes it a bit confusing but also confirms the wide range of offerings this season.
As for prices of blueberries, raspberries, and blackberries, they are declining, although the situation varies from supermarket to supermarket. The quality depends on the store, with many lots from a week ago showing clear signs of deterioration.
These are the findings from the latest Berry Market Observatory held yesterday, May 27, 2025, in the urban area of Turin, covering 19 stores from 19 banners belonging to 14 retail groups.
The banners analyzed include: Aldi, Banco Fresco, Bennet, Carrefour, Carrefour Express, Carrefour Market, Coop, Dpiù, Eurospin, Il Gigante, IN's, Lidl, MD, Mercatò, Pam, Penny, Sigma, Spazio Conad, U2.
Berry Assortment
The stores visited featured between 2 and 9 SKUs in the berry category, with an average of 4.1 SKUs per store. The assortment rates in the 19 stores were: raspberries 100%, blueberries 100%, blackberries 47%, red currants 32%, and berry mix packs 21%.
Range Breadth
42% of the stores visited offered two or three SKUs, while the remaining 58% offered four or more SKUs.
Product Quality
Quality refers to the health of the product, measured in terms of: absence of major defects; product in suboptimal condition (not fresh, wilted, dull, lacking bloom); presence of damaged fruit and juice; presence of spoiled fruit and mold.
The groups with the best quality were Aldi, Eurospin, Lidl, MD, Sigma, Unes.
Retail Prices
Raspberries (28 records): min. €10.90/kg – max. €30.80/kg – average €20.20/kg
Blueberries (41 records): min. €9.56/kg – max. €26.24/kg – average €17.52/kg
Blackberries (13 records): min. €15.60/kg – max. €30.24/kg – average €20.82/kg
Red currants (9 records): min. €23.84/kg – max. €38.24/kg – average €29.47/kg
Berry mix (6 records): min. €17.38/kg – max. €28.53/kg – average €23.47/kg
Total overall (97 records): min. €9.56/kg – max. €38.24/kg – average €20.21/kg.
Brands
Across the stores visited, a total of 30 brands of berries were identified. The brand with the highest average prices was Carrefour Selection, while Moderna srl and Arandano De Palos offered the lowest average prices for blueberries.
Packaging
46% of the blueberry SKUs were sold in 125-gram packages.
| Retailer | Two-pack | Raspberries | Blueberries | Mix | Blackberries | Red currants | Three-pack | Total |
|---|---|---|---|---|---|---|---|---|
| Sigma | 30,32 | 23,92 | 27,12 | |||||
| Carrefour | 22,40 | 22,08 | 20,73 | 27,72 | 33,97 | 25,38 | ||
| Mercatò | 24,95 | 22,87 | 21,64 | 23,92 | 31,92 | 25,06 | ||
| Carrefour Express | 30,80 | 15,12 | 22,96 | |||||
| Carrefour Market | 22,40 | 20,40 | 19,84 | 23,04 | 28,53 | 22,84 | ||
| Banco Fresco | 17,41 | 19,17 | 31,92 | 22,83 | ||||
| U2 | 26,32 | 9,56 | 23,12 | 27,92 | 21,73 | |||
| Penny | 23,92 | 15,94 | 19,93 | |||||
| Il Gigante | 18,90 | 18,24 | 14,40 | 23,20 | 15,84 | 26,53 | 19,52 | |
| Coop | 17,40 | 16,66 | 23,84 | 19,30 | ||||
| Spazio Conad | 19,84 | 16,14 | 23,84 | 17,38 | 19,30 | |||
| Pam | 19,92 | 17,94 | 18,93 | |||||
| Bennet | 14,80 | 23,60 | 15,60 | 19,93 | 18,48 | |||
| Lidl | 19,92 | 13,16 | 19,92 | 17,67 | ||||
| Eurospin | 15,92 | 15,92 | 15,92 | |||||
| MD | 15,92 | 14,76 | 15,34 | |||||
| Aldi | 13,97 | 15,92 | 14,95 | |||||
| Dpiù | 15,60 | 13,20 | 14,40 | |||||
| IN's | 15,92 | 10,97 | 15,92 | 14,27 |
