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EVENTI

Calendario globale degli eventi specializzati sui piccoli frutti e frutti di bosco.

Marketing 

Markets 

08 Aug 2025

Press review market, marketing, innovation and events for berries
This week’s berries briefing highlights firm market momentum in the UK and U.S., alongside brand-led demand activation and fresh varietal innovation.

Markets 

Production 

08 Aug 2025

Blueberries UK +25%: growth fueled by innovation
Rising demand, high-yield varieties and automated harvesting are reshaping the UK blueberry sector, boosting quality, efficiency and market competitiveness.

City 

Retail 

Premium 

Prices 

08 Aug 2025

Modena retail stores: offers and large formats dominate the berries department
Promotional offers and large-format packaging are changing the landscape of small fruits in the retail stores in Modena, influencing assortments, prices and consumer preferences.

Breeding 

07 Aug 2025

Stronger, tastier blackberries: study from Florida
New disease-resistant and flavorful blackberries discovered by University of Florida researchers. A major opportunity for growers and global markets.

Breeding 

06 Aug 2025

£920k to save UK blackcurrant from extreme weather
Ribena invests £920k in UK to create blackcurrant varieties resistant to heat, drought, and pests, in partnership with the James Hutton Institute.

Retail 

Prices 

06 Aug 2025

Global blueberry index +4.5% in week 32
Global blueberry price index rises 4.5% in week 32, with strong discount gains and a drop for premium segment.

Marketing 

05 Aug 2025

Blueberries GO BIG: USHBC’s new blueberry marketing campaign
The new multi-channel campaign leverages emotional engagement to communicate health, taste and convenience to 18 million blueberry consumers in the US.

Retail 

Prices 

05 Aug 2025

Blackberries +9.7% in Italian e-commerce
Blackberry prices soar (+9.7%) in Italian GDO e-commerce in week 32/2025. Analysis of price changes and assortment with focus on blueberries and raspberries.

Retail 

Markets 

Production 

04 Aug 2025

Sologne blueberries team up with Auchan: three-year pact to support French production
Auchan agrees cost-fixed prices with local producers in a market where only 17 % of the blueberries consumed come from domestic cultivation,

Health 

02 Aug 2025

Strawberries boost health: insulin and inflammation benefits
Strawberries support metabolic health, reduce inflammation and improve insulin response after meals, promoting long-term wellness and balance.