EVENTI

Rising prices are pushing down raspberry consumption and Italian consumers' preferences are shifting to other berries in the category.

The consumption of strawberries by Italian households has increased in value by 0.9% over the past 12 months, reaching an expenditure of over € 390 million.

The International Blueberry Organisation (IBO) will present the report 'Global State of the Blueberry Industry 2024' during a free webinar on 15 August 2024.

MSU is developing a blackberry detection and localisation system, which feeds a robotic collection system based on deep learning.

The quality of berries is variable for blackberries, blueberries, raspberries and currants. Prices for blueberries are low, while for raspberries rather high.

Blueberries are a fairly new product for the Italian consumer and purchasing habits are very much influenced by socio-demographic conditions.

7.2 million Italian families buy blueberries at least once a year. What are their buying behaviours and what do they put in their shopping basket?

The Italian blueberry market has risen from € 130.7 million to € 150.5 million in the last 12 months. Italian Berry - GfK data are updated to 30/06/2024.

The small fruit market (blueberries, raspberries, blackberries and redcurrants) in Italy is worth € 214 million according to GfK - Italian Berry data updated on 30/06/2024.

Matteo and Luca Molari, co-CEOs of I Frutti di Gil, analyze the latest trends in the berry category for Italian Berry (data from Italian Berry-Gfk).